Your data strategy and your data stack are key to unlocking a unified view of your customer by connecting billions of touch points, such as emails, devices, and purchases, across a fragmented consumer journey that would influence and maximize your media investments.
A unified customer experience starts with knowing your audience and customers—what does that mean?
To ensure you have a unified view of your customer, you need a stable and durable identifier for your data that works across your marketing stack, no matter where your data lives.
This identifier should connect all customer journeys, activities, and ad engagement at a person level, and allow you to reconcile customer data from any source in a privacy-first way. This foundational identity builds a view of your customers that is actionable and measurable, driving your brand awareness and engagements, while creating ROI for your marketing strategy.
LiveRamp Identity framework provides the foundational identity you need to unlock a single unified view of your customer, enhancing your marketing stack to drive customer experience and modern omnichannel marketing.
Trusted identity created with privacy at it’s core to give peace of mind that identity has not been collated by nefarious means (fingerprinting etc).
The use of pseudonymized data is critical to remaining an industry leader in privacy in a world of new data regulations and changing policies.
One identifier using the world’s most robust identity graph, that you can use across your entire stack, and has reach (unlike HEMS)
New platforms, channels, and data sources make it harder than ever to connect your audience and their fragmented customer journey to your martech tools.
Foundational identity unlocks the single-view of the customer, to allow for a better experience, breeds loyalty, and makes every marketing dollar more efficient
Marketing teams have been cut and customers are spending less, but marketers are still expected to deliver results.