How NBCU Powers Customer Intelligence Across the Enterprise for a Best-in-Class Consumer Experience

RampUp 2023 Session

Speakers

Kaitie Coghlan

SVP, Data Product & Partnerships, NBCU Enterprise

Andrew Kelley

VP, Global Data Strategy & Transformation, Universal Pictures

Kelsey Pullen

VP, Media & Publishers, LiveRamp

Kaitie Coghlan

SVP, Data Product & Partnerships, NBCU Enterprise

Kaitie Coghlan serves as Senior Vice President, Data Product and Partnerships at NBCUniversal. A strategic-thinking executive with over 15 years of sales, product and people management experience, Coghlan brings data, data science and technology together to create exceptional consumer and brand experiences.

Since joining NBCU in early 2022, Coghlan has spearheaded the development of NBCUnified’s Data Marketplace, the company’s best-in-class, first-party identity platform united by NBCU’s trusted relationships with 230 million monthly consumers. She also oversees the strategic business partnerships within NBCUniversal and third party vendors and leads teams of relationship managers and technology sellers, driving unparalleled sales and retention results through new business and account expansion.

Prior to joining NBCUniversal, Coghlan served as Vice President, Data Partnerships & Sales at LiveRamp. During her nearly eight-year tenure at LiveRamp, she built out the data monetization business, growing teams and revenue lines focused on third party data and technology partners. Prior to LiveRamp, Coghlan ran sales and account management teams at Demandbase and Salesforce.

A graduate of Western Washington University, Coghlan is currently based in Seattle, WA.

Andrew Kelley

VP, Global Data Strategy & Transformation, Universal Pictures

Andrew is a member of the Universal Pictures Global Data Strategy team where he leads audience data, global platforms and cross-business data strategy, working with film teams through the entire release window both Domestically and Internationally. He works closely with the Peacock data team, whose highly innovative partnership has led to huge advancements in the capabilities of Universal’s clean room. He also oversees the Film Group’s deep and growing integration with NBCUnified’s platform.

Previously Andrew spent 6 years leading digital for the UK Theatrical team in London, and prior to Universal he worked at Disney and Warner Bros.

Kelsey Pullen

VP, Media & Publishers, LiveRamp

In her role leading Media and Publisher Alliances, Kelsey has built a team focused on helping LiveRamp’s media partners intelligently connect with their audiences and advertisers. Her passion for leveraging her clients’ needs to fuel innovation has driven her 8 year tenure at LiveRamp, working across all facets of the identity ecosystem. Her breadth of experience across both the buy and sell sides lends itself to her team’s success in growing their clients’ relationships with their partners.

Based in San Francisco, Kelsey brings to the discussion over 15 years in advertising technology across advertisers, publishers and data providers.