The Modern Data Stack

RampUp 2023 Session

Speakers

Jessica Carneiro

VP, Marketing Technology, Fidelity Investments

Jen Gold

Director, Product Marketing, Arity

Mr. Sudy Karuthodiyil

Senior Director, Product, Best Buy

Mr. Brent Russo

VP, UB Media, Ulta Beauty

Emily-Jane Hoffman

Executive Director, LiveRamp

Jessica Carneiro

VP, Marketing Technology, Fidelity Investments

Jessica Carneiro is the Vice President of Marketing Technology for Enterprise AdTech capabilities at Fidelity Investments. In this role she is responsible for AdTech platform implementation and capability advancement to support Fidelity’s paid media programs. She leads AdTech product strategy that includes leveraging the latest innovations and future proofing all stages of the audience lifecycle. In prior roles at Fidelity, Jessica oversaw the development of an experimentation platform and marketing operations team to enable delivery of marketing and communication messages to prospects and customers. She also led the build of advance marketing measurement models to understand the effectiveness of marketing spend and enabled key marketing optimization decisions.

Jessica has been involved in the digital marketing evolution from the start of her career, bringing twenty years of experience in the digital marketing domain. Prior to Fidelity, Jessica helped shape the organizational strategy for analytics and data analysis methodologies at a programmatic DSP called DataXu. At Yahoo, she was responsible for growing and supporting multi-million-dollar advertising sales business for the Financial Services vertical. At Compete, she helped many banking clients increase revenue and grow business through lead gen, on-site improvements and various big data analytics and statistical techniques.

Jessica is a mom to 4 young kids and lives in Massachusetts with her family.

Jen Gold

Director, Product Marketing, Arity

Jen Gold leads Product Marketing for Arity’s Marketing Solutions product line, where she oversees go-to-market activities for telematics-based offerings for marketers. Prior to Arity, Jen ran the Product Marketing organization at MediaMath where she focused on launching and expanding new solutions in the programmatic marketing space. Jen’s experience includes Product, Marketing, Content and Business Development roles for companies of all sizes and verticals. During her time at TripAdvisor, Pearson, Barnes & Noble, The New York Times and numerous startups, she helped guide digital expansion, created and executed product roadmaps, and implemented strategies to build market share and brand awareness. Jen graduated from the University of Pennsylvania and lives with her family in Massachusetts.

Mr. Sudy Karuthodiyil

Senior Director, Product, Best Buy

Sudy Karuthodiyil heads the Marketing & Advertising Technology teams at Best Buy. He is currently focused on building one of the leading Retail Media platforms in the industry. Prior to Best Buy, Sudy was a Product Manager at Microsoft building products and product teams for Microsoft Advertising. He started his career in Consulting and spent several years advising and building technology solutions for clients in Financial Services, Healthcare and Government. Sudy has an undergraduate degree in Computer Science and MBA from Columbia Business School.

Mr. Brent Russo

VP, UB Media, Ulta Beauty

Brent leads Ulta Beauty’s retail media network, UB Media. UB Media harnesses the unmatched power of Ulta Beauty data to transform the way brands connect with beauty enthusiasts.

With over 25 years’ experience in brand and performance marketing and media with emphasis on digital, data and technology, Brent has consulted and advised some of the world’s largest search engine, adtech, publisher and retail companies on a broad range of topics including martech/adtech, audience and data strategy, retail media network approach, measurement, analytics, customer identity and privacy. Additionally, Brent spent 14 years at Target leading Digital Media, Measurement, Audience Strategy, MarTech/AdTech and Strategic Digital Partnerships.

It’s been a career focused on educating, influencing, and executing the modernization of marketing and media.

Emily-Jane Hoffman

Executive Director, LiveRamp

Emily-Jane Hoffman is Executive Director of LiveRamp’s Strategic Enterprise team partnering with some of the world’s largest brands to leverage data driven solutions and drive meaningful business outcomes. Emily has spent 20 years in a variety of leadership positions across the AdTech/MarTech ecosystem including Segment, MediaMath, and Yahoo. She is customer obsessed, results driven, and a passionate driver of growth. Emily holds a BA in English and Spanish from Muhlenberg College and is an aspiring writer. She lives in the Bay Area with her husband, three sons, and new puppy.