Deeper customer intelligence
Seamless customer experiences
Configurable identity strategy
Secure data connectivity
Making data usable is difficult and presents challenges—
Every company uses their own identifier
Customer data sources are fragmented and siloed
Identity is inconsistently represented across data sources
Businesses need a safe and secure set of solutions to effectively manage their data and better serve their customers.
Enhance your identity capabilities with solutions that complement existing technology investments. Work within any environment to build a comprehensive identity solution.
Confidently configure our solutions to meet your objectives—from resolving disparate identities and enriching data sets to translating data between systems.
These solutions work individually or in tandem to enhance and deliver the best personalized customer experience.
We maintain high standards of consumer privacy and security with technology that translates customer signals of PII into tokens or pseudonymous identifiers that can be used safely across the marketing ecosystem.
Translate customer data into identifiers that enable partners to join insights of individuals and households. Safely enable peer-to-peer access with appropriate permissioning controls.
LiveRamp is addressing critical points along this landscape. They understand personalization, the need to tie identities together across devices, and expand upon your audiences.
Companies are challenged with fragmented and inconsistent views of customer data. Identity application services can help improve and support your data strategy.
Manage customer identity by consolidating records and enriching the view of the customer for audience modeling and business intelligence.
Improve your data strategy by connecting offline and online views of the customer. Continuously evolve how your data is used to create personalized experiences and drive revenue growth.
Build the capabilities to support the safe and secure transfer of customer data across data management systems.
AbiliTec, our patented PII recognition-linking technology, helps you resolve PII across enterprise data sources, unifying disparate points of data in your system that belong to the same individual to deliver a better customer experience. Our patented algorithms incorporate signals that allow you to understand relationships between people, places, and household formations.
We’re focused on identity resolution and have dedicated over 50 years towards achieving the highest standards of scale and accuracy. We’re committed to investing in our graph to reflect the incremental changes we see in individuals from a broad range of data sources.
Data protection is baked into our technologies by utilizing data minimization and encryption methods and providing partner tokens in place of customer data for matching and analysis. Our security measures are based on industry standards, including ISO 27001 and NIST 800-53, and our systems leverage best-practice technical controls, including strong cryptographic protocols.
We help you tailor data sets to construct the best connected view of your customer. We include confidence scores to back resolution decisions and a default configuration that applies logic to underlying metadata for the best person-based views.
Our suite of API and batch services provide flexibility to build your capabilities in any environment to enable secure exchanges of data between parties without PII.
Our products are built with privacy-by-design principles and processes. We also stay on top of regulatory compliance, including GDPR and CCPA.