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Why Now is the Perfect Time to Plan Your Holiday Campaign on TikTok

  • - LiveRamp
  • 2 min read

In the realm of entertainment, TikTok reigns supreme, captivating users of all ages with its engaging content and vast user base. With explosive growth and an audience spanning the globe, TikTok has emerged as the newest entertainment platform, delivering captivating content to over a billion active users worldwide. Its short-form videos and algorithm-driven recommendations have engaged users, resulting in impressive engagement rates and the potential for viral gold that translates into tangible sales.  

How is TikTok different from other platforms?

What sets TikTok apart from other entertainment platforms is its emphasis on creativity and interactivity. Brands can experiment with various formats, such as challenges and filters, to engage with their audience in innovative ways. By creating memorable and shareable content, brands can establish deeper connections with users, cultivating brand loyalty that goes beyond fleeting impressions. 

How does TikTok drive personalization?

At the core of TikTok’s success lies its powerful algorithm, which leverages users’ interests and viewing habits to curate personalized content. It works by using interests and content that a viewer interacts with, capturing likes and dislikes, and associating the view with other user groups who share those interests. This hyper-personalized experience holds immense value for both brands and viewers, allowing users to consume a high volume of tailored content in minimal time. It’s like channel surfing, except instead of searching for something to watch, everything feels personalized and entertaining. For brands and creators, TikTok offers a level playing field, enabling them to gain visibility and traction, even without a substantial following.  

How can TikTok make a difference for holiday campaigns?

The significance of social media in the consumer journey is undeniable. In Q1 of 2023, traffic referrals from social channels surged by 27%, highlighting the importance of platforms like TikTok. In fact, 15% of all product discoveries begin on TikTok, solidifying its position as a catalyst for brand exposure and sales growth.

Don’t wait until the last minute to launch your holiday campaigns. Consumer behavior shows that 62% of holiday shoppers commence their shopping before Thanksgiving. Social media campaigns are a year-round effort that  consistently drives sales.  Recent statistics reveal that over half of consumers have visited physical stores to explore and purchase products they discovered on their social feeds.

How can brands engage with audiences on TikTok?

Enter LiveRamp, the key to unleashing your campaign’s potential on TikTok. Through LiveRamp’s Advertiser Direct solution, brands and agencies gain access to third-party data across a wide range of verticals from the LiveRamp Data Marketplace. This invaluable resource enables optimization not only on TikTok but also on other major platforms such as Facebook, Twitter, Pinterest, LinkedIn, and Snapchat.  

To get started, please reach out to your LiveRamp representative. If you don’t have one, please fill out our new customer form here

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