Bringing the Power of RampID Globally to Custom Audiences in ChatGPT Ads

Today’s consumer experience is radically different than the one of just 2 years ago - 1 billion people every month use ChatGPT to help them in nearly every aspect of consumer life. As consumer innovation changes, marketers must also adopt and reach consumers where they spend their time.  LiveRamp continues to work to ensure that every consumer experience is addressable and measurable and is now a technology partner of ChatGPT Ads, allowing marketers around the world to activate first-party audiences in ChatGPT Ads using RampID.

Custom Audiences in ChatGPT allow marketers to personalize advertising to  customers or prospects using first-party data. With LiveRamp, marketers can now use RampID, the most durable identifier for connecting data in the ecosystem, to activate first-party data as Customer Audiences on ChatGPT, adding this critical new destination to LiveRamp’s global data collaboration network. Marketers can seamlessly use RampID to leverage CRM, loyalty, behavioral, web, app, or other first-party data for connectivity in ChatGPT Ads and across the rest of the ecosystem. Marketers can use audiences to improve targeting precision, better reach and suppress consumers, as well as measure and optimize. This integration is now available in 11 major markets and over time will be expanded to every market where ChatGPT Ads are available.

As marketers continue to explore how AI and LLM surfaces fit into their media plans, RampID enables  them to quickly incorporate ChatGPT Ads, measure the impact of their investments across their portfolio, and make timely adjustments to drive efficiency and performance. Allegiance Group & Pursuant (AGP) is implementing this integration on behalf of a nonprofit client.

“We’re continually optimizing the channels we use to reach our customers, and with ChatGPT Ads becoming an increasingly popular engagement surface for donors, it’s important for us to view the omnichannel impact of our ads across all of our investments,” said Megan Morris, Director, Integrated Media Solutions at AGP. “Through working with LiveRamp and ChatGPT, we’re able to easily reach ChatGPT’s considerable user base, while easily making the right strategic decisions for our strategy and every other platform we advertise on.”

Moving forward, LiveRamp will continue to partner with ChatGPT Ads. We’re excited to share results from our work with other innovative marketers, soon.

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