At LiveRamp, our strength is in our partnerships. Not only are we constantly adding new platforms and data providers to our people-based marketing family, but we’re always deepening and evolving existing relationships to bring you new people-based solutions.
Read on for the newest data providers now available in the LiveRamp Data Marketplace, and the newest platform and publisher destinations now available in Connect.
Conversion Logic, a leading SaaS provider of advanced measurement, attribution, and analytic solutions for marketers has enhanced its partnership with LiveRamp. This enhancement enables ConversionLogic to create a single view of a user across all platforms—desktop, mobile, in-app, and television—for more accurate analysis and a detailed path-to-purchase at the household and user level.
Together, Conversion Logic’s measurement solution and LiveRamp’s identity resolution platform allows marketers to gain a holistic view of the customer journey for media efficiency. Conversion Logic integrates LiveRamp’s identity graph into its solutions to match anonymous identifiers to a single user, while also incorporating exposure data from many walled gardens into the attribution models using LiveRamp’s identity resolution technology.
HealthVerity, the trusted foundation for the rapid creation, exchange, and management of healthcare and consumer data, partnered with LiveRamp to enable the connection of digital behavior with health care data in a privacy-centric, HIPAA-compliant manner.
Through this partnership, and the creation of a privacy-protecting linkage, the patient journey can now be tracked from ad campaign impressions and brand website views to doctor visits and prescription fills. Marketers in health care organizations can now better understand the impact that digital outreach has on a patient’s most important health care decisions.
Lytics is a real-time customer data platform (CDP). Through its partnership with LiveRamp, it enables marketers to amplify customer acquisition tactics with smarter, data-driven advertising. This partnership provides a method of breaking through siloed data sources by combining real-time and historical behavioral data to deliver relevant ads. This step takes the guesswork out of defining the target audience.
With this integration, marketers can leverage Lytics’ out-of-the-box insights, behavioral data, and content affinities from first-party customer data with LiveRamp’s identity resolution platform. Marketers can more intelligently target anonymous visitors, making the most of their advertising budgets.
Keep up-to-date with all of LiveRamp’s partners by subscribing to our blog above, or take a look at our partner page to review all of our existing data and platform partners.