Need more access to data? Looking for better advertising performance? Want to measure across channels? The journey of transforming marketing from cost-center to revenue-generator starts with a single idea.
That’s why we created our IdeaBook: 40 Ways You Can Do More with Data. With customized use cases across ten industries, including retail, CPG, and travel and hospitality, our IdeaBook provides you with tangible, creative ways your peers power exceptional experiences across the customer journey—and get credit where it’s due.
What are you trying to do?
The IdeaBook is organized into four main sections: access, manage, activate, and analyze.
Varied privacy rules and regulations across states and globally limit data usage and reduce the amount of available data that can be obtained, creating greater need for data collaboration. Check out the access section to learn how you can safely and securely procure data from anywhere—even across clouds—so it can be used everywhere.
Numerous data silos and disparate systems make it difficult to unify information and create a complete picture of a customer across all channels, devices, and offline/online interactions. Read our manage section to gain confidence in connecting data silos within your organization, laying the foundation for external data collaboration.
Third-party cookie deprecation and other necessary technology platform changes upend relied-upon marketing workflows in their elimination of tremendous sources of data about consumers and the signals they produce. Learn how you can maximize resources and show the great business results you know your team produces by leveraging our identity-powered data activation and analysis.
How will you make it happen?
In the IdeaBook, you’ll find links to LiveRamp case studies from Danone, ThirdLove, and Hewlett Packard Enterprise. Dive into the details and understand the step-by-step process these companies undertook to address their challenges.
At the end, you’ll find a list of technology, data, service, and media partners to consider for your marketing and measurement initiatives. We’ve listed them by the role they play in the ecosystem to give you a sense of the ideas they’ll be able to bring to life, and you’ll find a more complete, searchable list on our partner page.
Ready to dive in? Download our IdeaBook: 40 Ways You Can Do More with Data today!