Unlocking Healthcare Insights Faster with AI: SemantIQ’s Agent Joins the LiveRamp Clean Room
Key takeaways
- SemantIQ deploys an AI-native semantic intelligence layer inside LiveRamp’s Clean Room, enabling healthcare teams to transform their private and licensed claims data into activation-ready insights and audiences, compressing weeks of work into minutes.
- By combining SemantIQ’s natural language interface with LiveRamp’s secure clean room environment, organizations can now transparently connect media exposure data with prescription claims to understand performance and uncover actionable audience insights without a data scientist background, enabling business users to drive speed-to-insight without technical dependencies.
- SemantIQ’s purpose-built healthcare agent enables marketers with workflows and methodologies with full transparency and explainability, giving users both control and flexibility on audience insights and outputs.
Today, we’re excited to announce an expanded capability that enables healthcare customers to leverage the SemantIQ agent directly within the LiveRamp Clean Room. This integration allows life sciences brands to generate precise audience insights from de-identified claims data and quickly build optimized audiences for activation.
Healthcare companies have spent years licensing and generating valuable data. Yet, most of it remains unusable because it’s fragmented, opaque, and difficult to query. The industry has long been constrained by fragmented data silos and slow, manual workflows. As a result, traditional cross-media measurement often lacks transparency, leaving life sciences brands unable to clearly quantify the true impact of their marketing investments.
By combining SemantIQ’s natural language interface with LiveRamp’s secure clean room environment, organizations can connect media exposure with extensive longitudinal script data to learn what drives new patient starts, at scale. The SemantIQ Agent has trained on over eight years of longitudinal data, spanning more than 275 million lives and 12 billion claims. It deeply understands ICD, CPT, NDC, HCPCS, payer rules, and provider behaviors with domain-specific precision. Its methodologies and governed workflows leverage in-depth domain expertise in media data and health data nuances to ensure insights correlate with analytics and support industry-leading healthcare expertise.
With this integration, marketers can move beyond incremental campaign lift to access patient-driven insights that inform smarter audience and media strategies. The result is more relevant, personalized experiences for healthcare providers and patients – bridging the gap between marketing investment and real-world health outcomes.
“For years, healthcare marketers have invested heavily in claims data but struggled to turn it into something they can actually use. By bringing SemantIQ’s agentic workflows and semantic intelligence into the LiveRamp Clean Room, we’re finally making it possible for teams to move from raw data to activation-ready audiences in minutes, not weeks.”
— Manik Khanna, CEO & Co-Founder, SemantIQ
Benefits for healthcare marketers:
- Accelerated audience building: Use SemantIQ’s agent to dramatically reduce the time required to design, test, and refine healthcare audiences within the LiveRamp Clean Room.
- Actionable insights: Leverage the conversational interface to ask questions and get answers to prescription, condition, procedure, specialty, geographic, and time-based insights from claims data that are used to build audiences and optimize campaigns.
- Longitudinal learning: Securely connect and analyze exposure and script data over extensive periods of time to unlock learning for improved performance moving forward.
- Increased efficiency: Automate manual query processes, reducing reliance on technical teams and freeing resources for higher-value activities.
When de-identified claims data, media exposure, and secure collaboration come together healthcare marketing becomes more precise – and more human. By accelerating insight-to-activation, LiveRamp and SemantIQ are helping brands reach providers and patients sooner, with treatments that change lives.
“LiveRamp believes in thoughtful innovation that delivers exceptional experiences and drives measurable performance everywhere it matters. Our partnership with SemantIQ is enabling marketers to reach audiences with better treatment options faster than ever before – leading to real-world health outcomes.” – Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, LiveRamp
If you’re ready to get started, talk with a LiveRamp expert.