Standardization at the Press of a Button? New Frameworks Making Media Fragmentation a Thing of the Past

Can brands really expect headache-free standardization from their media plan? Yes – thanks to new frameworks that harmonize measurement methodologies, data collaboration protocols, and privacy standards. As evolving regulations and fragmented technology ecosystems complicate omnichannel marketing, advertisers need an “easy button” for delivering business value – and premium publishers are stepping up.

In this panel discussion, three leading media platforms will explore how advertisers can fast-track media partnerships with on-demand access to data, media performance, and ROI, including how to:

• Overcome common barriers to adoption, including legal hurdles and technical constraints
• Unlock scalable audience and campaign insights using clean room solutions
• Balance standardization with customization to support evolving business goals