Addressability, Campaign Optimization, Clean Room, CTV Innovation Measurement, Media Optimization, TV Advertising
The shift from linear TV to digital and streaming has been tectonic. Advertisers are laser-focused on performance, seeking fast, accurate results on every channel – and Comcast is making this possible.
Discover how Comcast is helping advertisers reach hundreds of millions of viewers through the power of data collaboration by:
- Providing unparalleled addressability and unmatched reach across linear and streaming
- Delivering spot-on measurement for faster optimization and smarter spending
- Exploring clean room collaborations for scaling high-quality audiences and performance outcomes
Our advertisers need to understand where their customers are so they can reach the right audiences. Identity is at the core of it all. Working with LiveRamp, we extend this capability to our clients so they have confidence in who they're planning against, where they're activating, and then measure it accordingly.
Larry Allen / VP, Global Strategy – Addressable, Data, and Measurement Partnerships at FreeWheel, a Comcast Company
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