Last updated November 10th, 2020: No changes in processing have been made. This updated language is meant to present LiveRamp.com’s use of site-collected data using more easily-understood language and clarify the uses of data collected outside the website itself, such as on LiveRamp-hosted webinars.
Table of Contents:
- LiveRamp overview
- Purposes of the LiveRamp.com website
- What information LiveRamp.com collects
- How LiveRamp shares information collected from LiveRamp.com
- Other important information
- Opt Out choices
- Contacting LiveRamp
- Exercising your rights
This privacy notice applies only to the information we collect on the LiveRamp.com website. The purpose of the notice is to ensure visitors to the LiveRamp.com website understand what data we collect, and why. More information on privacy considerations regarding LiveRamp’s services can be found here.
If you are visiting this site from outside of the United States, where applicable we invite you to visit the website specific to your region, as that content may better fit LiveRamp’s local offerings. The privacy notice of those websites may also differ from the policy governing LiveRamp.com. Please use the following links for visiting our Australian, Chinese, French, German, Italian, Japanese, Spanish, and UK sites.
LiveRamp is a data connectivity platform. Our technology sits between consumers and brands that advertise online: our services ensure any data connected across the internet for the purpose of digital advertising prioritizes consumer privacy at all times. Like an armored car for data, we keep information safe and secure, allowing for companies and consumers alike to enjoy the benefits of more relevant online advertising while maintaining privacy and the trust our industry and the public has placed in us.
Our service allows websites which rely on digital advertising to keep your experience free of charge and personalized, versus disrupting your browsing experience with ads irrelevant to your interests.
The information you provide to companies as you shop and interact online is used to provide you with free experiences across the internet, from the searches you perform to articles you read. Examples of these companies include social networks like Facebook and Twitter, online retailers, news websites, etc. Many of these companies are LiveRamp customers that use our platform as part of their data connectivity and privacy strategy. LiveRamp uses a number of techniques, including hashing and encryption, to protect the data which flows through our platform and ensure information using our products is not stored in a personally identifiable form in our system.
LiveRamp.com provides several broad services, including:
- Education and communication about our products, services, recent company news, and general information about LiveRamp and its culture, as well as educational resources about the industry in which we operate. This includes the opportunity for you to learn more about our offerings, such as by downloading white papers and e-books, signing up for our events, and reading the content on our marketing blog. In some cases, you may choose to provide LiveRamp with personally identifiable information (PII) – for example, when registering for an event or joining our mailing list. LiveRamp’s products are developed for use by businesses rather than consumers, and our website content generally assumes an audience familiar with our industry. However, we put people first when developing products to ensure any movement of data across the Internet for the purpose of digital advertising considers consumer privacy a priority at all times.
- Response to consumer comments or concerns, as well as receipt of Opt Out requests and data Subject Access Requests as provided for under US laws or regulations.
- Advertisement of career opportunities at LiveRamp, through our Careers page.
- Communication of information pertinent to LiveRamp investors, through our Investor Relations page.
Information collected automatically
Cookies are small, unique text files that a website sends to your computer (or another internet-connected device) to identify the device visiting the site. The cookie is stored on your browser. Cookies contain information that allows us to improve site functionality and security.
We may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them).
1st-party cookies are cookies set by the website owner, while 3rd-party cookies are cookies set by parties other than the website owner. LiveRamp, Inc. is the owner of LiveRamp.com and uses both 1st- and 3rd-party cookies on this site. LiveRamp and its service providers may also place cookies on your browser when you open an email you receive from LiveRamp.
Additionally, emails we send to you may contain a bit of code known as a “web beacon.” This code helps us understand the time and date that you have opened an email and when you have used a link within the email to visit a website, allowing us to collect analytics about our traffic, customize our services, and send you ads about our services. You can disable our web beacons by turning images “off” in your email client (e.g., Outlook, Outlook Express). Please see your email client for more information. To Opt Out of LiveRamp marketing emails altogether, click the unsubscribe link in the body of the email.
Your browser may permit you to reject or delete cookies, but this may prevent proper working of our website. Different browsers handle cookies in different ways. For instance, to prevent LiveRamp.com from setting both 1st and 3rd party cookies on Google’s Chrome browser:
- Go to chrome://settings/cookies
- Select the option “All cookies, on this site only”
- Click “Add”
You may find the following links helpful in understanding how your specific browser handles cookies:
Metadata describes other data. For instance, if the unique text contained in a cookie is considered ‘data,’ ‘metadata’ would include things like:
- When was the cookie first seen? When was it last seen?
- What IP address is associated with the cookie? Based on the IP address, in which country is the device located?
- What is the type of browser the cookie is placed on?
As mentioned above, along with cookies and web beacons LiveRamp and its service providers may collect these types of metadata about devices visiting our website. This information may be used for general site maintenance and to ensure its proper function, as well as for analytics – for example, to understand changes in website traffic over time. LiveRamp does not use this information to create identifiers for specific devices that visit our site. If you are accessing the website from a corporate network, your IP address may be recognized as belonging to your employer. We, or service providers acting on our behalf, may use this information to gauge interest in LiveRamp from certain industries or certain firms at an aggregate (non-personally identifiable) level.
PII includes information that directly identifies a specific, known individual – for example, your name, phone number, email, or postal address. When you interact with LiveRamp, you may identify yourself using PII – for example, when verifying your identity for a Subject Access Request under the California Consumer Privacy Act (CCPA) applicable to California residents, the General Data Protection Regulation (GDPR) applicable within the EU, and other nations with equivalent regulation, or other regulatory framework, emailing us with general questions about our business, or asking for more information on how LiveRamp’s services can assist you. The only PII collected on this website is what you choose to provide to us.
PII collected for the purposes of Opting Out of LiveRamp or performing Subject Access Requests will only be used to honor those requests. LiveRamp may share or store this information with trusted service providers, solely contracted to assist in these requests.
If you reach out to us through email, your email address and the content of your email will be accessible to designated teams within LiveRamp. Depending on your comment or request, the receiving team may also ask for additional personal information – for example, the jurisdiction in which you reside to determine whether certain laws and regulations apply to your situation. If necessary, the content of your email may be shared with additional individuals within LiveRamp in order to best answer your questions or concerns. Very rarely, your email address itself may be shared with the appropriate LiveRamp personnel if answering your request to LiveRamp depends on doing so.
Where PII is provided in a commercial inquiry to LiveRamp, we may share that information with vendors with whom LiveRamp has contracted to assist with customer relationship management, marketing, and related uses. You may Opt Out of any marketing communications you receive from us; in such cases, we may maintain your contact information in order to remain aware of, and honor, your previous Opt Out request.
We may use third party service providers for network, security, email, hosting, and other services. Suppliers and service providers are required by contract to keep confidential the information received on our behalf, and may not use it for any purpose other than to carry out the services they are performing for us.
Under certain circumstances personal data may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders. Disclosure may also occur when we believe in good faith that it is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request or to any other third party with your prior consent to do so. If we are ever legally compelled to disclose your personal data to a third party, we will notify you with the contact information we have unless doing so would violate the law or a court order.
We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
If we ever go through a business transition such as a merger, acquisition, or sale of all or a portion of its assets, your personal data and non-personal data will likely be among the assets transferred. You will be notified in advance by email where possible, and we will post a prominent notice on our website. We will require an acquiring company or merger agreement to uphold the material terms of this privacy statement, including honoring requests for account deletion.
We may share with partners, prospects, clients, or our industry certain aggregate information which does not pertain to specific individuals (e.g., the number of attendees at our events). In circumstances related to event marketing, with your explicit consent, we may share personally identifiable information such as your name, postal address, and email address with sponsorship partners. For instance, if LiveRamp holds an event sponsored by one of our partners, our terms governing event attendance may allow us to share signup information with the sponsor.
We do not knowingly collect personal data about children. Our websites and systems are not designed for use by individuals under the age of 18, and in particular are not designed for children under the age of 13. If we learn we have collected or obtained personal data of someone under 13, we will delete that information from our database. If you believe that this has occurred, please contact the US Privacy Team.
We take the security of our data and clients’ information seriously. We always take what we believe are reasonable precautions to protect against unauthorized access to our systems and to prevent data from being disclosed to unauthorized parties. We, and service providers operating on our behalf who may use data collected on this site, follow generally accepted standards to protect the personal data submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee absolute security.
Where business needs exist, LiveRamp intends to transfer, process, and/or store personal data outside the U.S. and EU. However, your personal data will not be transferred unless a valid transfer mechanism is in place legitimizing such a transfer. In the case referred to in Article 46,47, or the second paragraph of Article 49(1), this will typically involve EU model clauses or the EU-US Privacy Shield Framework. Read about the safeguards afforded by the EU model clauses.
Update: The European Court of Justice invalidated Privacy Shield on July 16, 2020 as a transfer mechanism between the EU and US companies. LiveRamp is utilizing EU model clauses, also known as standard contractual clauses, as our current method of transfer until new guidance becomes available, as recommended by the ICO and FDPIC – UK and Switzerland data protection authorities, respectively.
Our website offers publicly accessible blogs, which may be shared on certain social media entities including Facebook, Twitter, and LinkedIn using embedded functionality of those entities on LiveRamp.com. Social media entities’ collection and treatment of data, including the potential placement of 3rd-party cookies or the visibility of LiveRamp blog content you choose to share, is governed by those entities’ respective privacy policies.
Additionally, in our webinars or other events we may choose to offer live chat or question & answer features. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
LiveRamp distinguishes between data collected to facilitate its services, and data collected while visiting our website. Opt Out functionality for the former may be found here. Given a lack of industry consensus and standardization, LiveRamp.com does not respond to browser ‘Do Not Track’ (DNT) signals.
If you have questions about this statement, please contact our privacy administrator here or contact us at: Privacy Administrator, LiveRamp, 225 Bush Street, 17th Floor San Francisco, CA 94104
To reach our local EU teams please contact the UK Privacy team via our Your Rights page as found here (your-rights.liveramp.uk), or our French Privacy team (firstname.lastname@example.org). EU residents not residing in the UK or France may contact either team, but please note that our French team will reply to you in French. For any other inquiries, please contact the US Privacy team.
Depending on your location and/or residence, jurisdiction-specific legislation and regulation such as California Consumer Privacy Act (CCPA) or General Data Protection Regulation (GDPR) may provide for additional rights regarding your data.
- California residents may access our CCPA notice here, and may request actions regarding their data here: LiveRamp.com/your-rights
- Individuals whose data falls under the purview of GDPR may request actions regarding their data here: your-rights.liveramp.uk
If you have additional questions regarding your data rights, including Subject Access Requests, please contact us here.