A First-Party Approach for Now and the Future

Having a clear and executable first-party identity strategy is crucial for opening up more opportunities in the post-cookie, post-mobile ad ID world of evolving regulatory compliance. Brands need to get their efforts set up with an eye on managing their approach, today as well as into the future.

In this replay, learn what you can do right now to own your customer identity strategy, including:

• The fundamentals of a solid first-party identity strategy
• What it means to build a data-agnostic identity strategy
• Why an in-house approach may be the best bet for many brands