Download to learn more about the $100B opportunity waiting for Retailers

One in eight digital ad dollars will go to advertising on e-commerce properties proving that Retail Media Networks (RMNs) are the next biggest thing to happen to advertising since open exchanges. Retailers can develop greater competitive advantage and diversify their revenue streams by focusing on building infrastructure that gives them more control over the customer experience and better visibility into their actions and trends.

In this e-book, we’ll explore:

• Five reasons why retailers are building retail media networks
• Three critical steps to building your retail media network
• How LiveRamp is working with retailers today