Lacking first-party data? You’re not alone. Data drives results, but it’s hard to power impactful marketing if the data you need isn’t in your control. Today’s most successful brands are responsibly partnering with third-party data providers to elevate campaigns, sharpen audience development, and surface new insights.

In this panel discussion, Hill’s Pet Nutrition joins NCSolutions to share its first-hand experience and lessons learned leveraging third-party data to maximize marketing impact and reach valuable new customers, including:

• How to identify and align with the right data partner for your marketing goals
• Smart strategies for building custom audiences and segments
• Proven tactics to activate into the marketplace and measure performance