CTV Activation Guide for Brands
How to reach your ideal audiences on digital's biggest screens
Connected TV (CTV) is exploding – nearly 9 out of 10 US households have a CTV device, and more than a quarter of viewers have made a purchase after seeing a CTV ad. With its blend of precise digital targeting and the premium impact of the home’s biggest screens, CTV is a must-have for marketer’s media plans. But making the most of CTV starts with activating your first-party data.
Download the CTV Activation Guide for Brands to:
- Explore how data activation can help you reach the right audiences and unify measurement across channels and streaming platforms
- Get a step-by-step guide to building a data activation strategy for CTV advertising success
- Discover activation strategies that brands like NBCU, Roku, Kroger, and Nielsen use to maximize CTV spend
- View popular CTV destinations like Netflix, Fox, Amazon Prime, Disney, Warner Bros. Discovery and NBCU where you can activate your first-party data for better campaign reach and outcomes
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Connected TV (CTV) is exploding – nearly 9 out of 10 US households have a CTV device, and more than a quarter of viewers have made a purchase after seeing a CTV ad. With its blend of precise digital targeting and the premium impact of the home’s biggest screens, CTV is a must-have for marketer’s media plans. But making the most of CTV starts with activating your first-party data.
Download the CTV Activation Guide for Brands to:
- Explore how data activation can help you reach the right audiences and unify measurement across channels and streaming platforms
- Get a step-by-step guide to building a data activation strategy for CTV advertising success
- Discover activation strategies that brands like NBCU, Roku, Kroger, and Nielsen use to maximize CTV spend
- View popular CTV destinations like Netflix, Fox, Amazon Prime, Disney, Warner Bros. Discovery and NBCU where you can activate your first-party data for better campaign reach and outcomes
