Maximize media performance with relevant, connected experiences
Don’t let fragmented channels and signals limit your reach, personalization, and optimization efforts. Maximize the impact of your media spend by connecting and activating your data with the best match rates across the marketing and media ecosystem so you can reach consumers with confidence wherever they are.
Being relevant requires connecting rich consumer data across the vast ecosystem of media partners, publishers, and martech platforms.
Build precise, high-value audiences by harnessing whatever data you need
Seamlessly bring together 1st, 2nd, and 3rd party data sets with AI-driven segmentation tools that allow you to quickly create responsible workflows of audience segments for greater relevance, personalization, and suppression.
Connect with your customers across the most powerful network available
Maximize media performance by activating your data across our vast network of 500+ media and adtech platforms and 21,000+ publishers. Boost match rates up to 50% or more and reach people across 92% of their engaged time with RampID—the industry’s most interoperable, durable way to connect data across the ecosystem.
Accelerate Conversion API optimization and measurement opportunities
Streamline media partner Conversion API setup and management, expediting insights across all your media partners. Our pre-configured integrations and filtering let you send only the necessary conversion and event data to dozens of CAPIs from just one feed. Plus, with RampID, you’ll get the best match rates without compromising on privacy.
We’ve saved millions of dollars from cutting waste, ensuring our ad placements are targeted to the right people, and buying higher quality data versus what we used to buy.
Head of Media Transformation, Financial Services Brand
In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimize media spend and increase marketing agility.
For even more videos on how LiveRamp powers data collaboration and enhances personalization on Google Cloud, see this page.
Explore LiveRamp's Solutions in Action
Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.
LiveRamp’s native solutions, available on the AWS Marketplace, transform your data cloud into an engine for marketing and measurement.
.png)
.jpeg)
