Lyft Media
Lyft Turns Ride Intent into Real Results for Brands
Lyft partners with LiveRamp to help marketers deliver meaningful messages that move riders – and revenue – forward.
Client
Company Size
500-5,000 employees
Industry
Travel & Hospitality
Solution
Use Cases
Consumer intelligence
Inventory monetization
Media optimization
Lyft’s 45 million daily riders are traveling with a purpose – whether heading to a big meeting, a game with friends, or home to unwind. Every trip reveals powerful intent signals about where riders live, work, and play, opening up unique opportunities for brands to reach high-value audiences in the moments that matter most.
Lyft uses LiveRamp to help brands responsibly connect ride insights with their own first-party data, engaging riders with bespoke messages exactly when they resonate most.
See how Lyft empowers brands to create seamless, high-impact experiences along every rider’s journey by:
- Delivering intent-based messaging that connects riders to timely, sequential offers in real time
- Collaborating with trusted partners to align audiences and extend campaigns across the travel and mobility ecosystem
- Driving real outcomes by connecting media exposure to conversions with responsible data collaboration
LiveRamp is helping us understand how to connect the dots between the transactional data that Lyft knows, and the first-party data segments that our customers have, so that we can deliver relevant messaging to the right user at the right time.
