United Airlines Takes Customer Connection to New Heights

Kinective Media by United Airlines uses LiveRamp to turn rich traveler insights into seamless personalization, deeper loyalty, and more value for brand partners.

Client

United Airlines

Company Size

50,000+ employees

Industry

Travel & Hospitality

Solution
Use Cases

Consumer intelligence
Inventory monetization
Media optimization

As the world’s first airline media network, Kinective Media by United Airlines is transforming how brands connect with travelers – creating meaningful moments from booking to boarding and beyond.

United Airlines partners with LiveRamp to unify fragmented travel touchpoints into a holistic, intent-driven view of the traveler, helping brands reach high-value audiences with personalized messages at exactly the right moment.

Discover how United Airlines enables brands to deliver relevant offers, drive bookings, and build connections travelers welcome by:

  • Personalizing the touchpoints that matter, delivering seamless, relevant experiences that resonate landside, airside, and online
  • Creating fresh opportunities with complementary partners across the travel ecosystem to enhance the customer experience from start to finish
  • Prioritizing customer trust while maximizing advertising impact with responsible data collaboration

The partnership with LiveRamp has really helped us develop a baseline and a framework for the media network that we’re building. We use it in every pillar from onsite to audiences to collaboration with loyalty partners. It allows us to go deeper with our partners and really understand how we can help and lean in while also being able to expand other parts of our business.

Carey Piraino Director of Strategic Partnerships, Kinective Media by United Airlines