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September 24, 2024
2 min read
From First-Party Data to Deeper Ad Personalization: A Guide to Data Activation
LiveRamp
Data Collaboration

September 20, 2024
4 min read
Reducing Data Processing Costs with Uber’s Remote Shuffle Service
Varun Vishwanathan
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September 18, 2024
4 min read
Why CMOs Should Prioritize Data as a Lever for Business Growth
Jessica Shapiro
Data Collaboration

September 13, 2024
4 min read
The power of the NFL, its data, and the shift to CTV
Tara Franceschini
Data & Analytics
Data Collaboration
Identity
Marketing
TV Advertising

August 26, 2024
4 min read
Harnessing Customer and Employee Feedback to Shape AI at LiveRamp
Lana Pledger
Artificial Intelligence

August 16, 2024
3 min read
2024 Olympics: Women’s Empowerment, Ad Innovation and CTV Dominance
Tara Franceschini
Marketing
Marketing Measurement
TV Advertising

August 9, 2024
3 min read
Chrome’s announcement changes nothing: every experience should be addressable and measurable
Travis Clinger
Data Collaboration

August 8, 2024
4 min read
4 Ways Data Collaboration Empowers CMOs to Optimize Advertising and ROAS
Jessica Shapiro
Data Collaboration

August 8, 2024
24 min read
Recognizing and Building the Optimal Customer Experience
Ben Healy
Clean Rooms
Consumer Data Privacy
Data Collaboration
Data Ethics
Identity

August 5, 2024
4 min read
The Olympics are igniting a new era for CTV
Luke Fenney
Data Collaboration
Identity
Marketing
TV Advertising
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