In light of the recent news that Microsoft Invest (formerly known as Xandr DSP) will shut down, marketers may be wondering how to continue connecting with their audiences without disrupting their marketing and advertising operations.
Our account teams are ready to discuss how marketers can best pivot their integrations, as LiveRamp develops comprehensive guidance to help our customers currently activating to Microsoft Invest. While we’ll work with each customer to find the unique marketing mix that best suits their needs, our stakeholders will rest assured knowing that they can seamlessly adjust and tap the unparalleled scale of LiveRamp’s data collaboration network to continue personalizing every consumer touchpoint, including more than 160 demand and sell-side platforms.
As brands prioritize omnichannel to reach their customers across the most impactful experiences — including cutting-edge channels like commerce media networks, CTV, AI, and beyond — LiveRamp will continue to power its authenticated ecosystem, which enables every channel, every browser, and every way of buying, whether it’s programmatic, PMP, or direct. With connectivity into every channel, marketers can seamlessly adjust their investments to reach every channel their customers are using.
To discuss further, please contact your LiveRamp team, or reach out to [email protected].