I’m proud to announce that LiveRamp has been named a Leader once again in the IDC MarketScape for Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2025 Vendor Assessment. LiveRamp was also named a Leader in the previous 2023-2024 vendor assessment of this market.
Since the previous assessment in December 2023, the adoption of clean rooms has accelerated – becoming a must-have technology for brands and media owners. They responsibly unlock new value from their first-party data while enabling secure collaboration between partners to unlock valuable third-party data – within and across clouds. From media attribution to retail performance insights, the world’s most forward-thinking companies are embracing new clean room use cases to connect, activate, and analyze data while adhering to the governance standards consumers and regulators demand. In short, the time for clean rooms is now – and I believe LiveRamp is a Leader.
We believe this recognition from the IDC MarketScape reflects LiveRamp’s standout position as the world’s most powerful data collaboration network – built to help marketers and media owners deliver exceptional customer experiences and drive measurable performance everywhere it matters.
“LiveRamp’s data clean rooms stand out for their extensive partner network, focus on identity resolution and connectivity, and commitment to interoperability across cloud platforms,” according to the IDC MarketScape. “The ability of the platform to seamlessly integrate with major cloud providers while offering standardized insights and native activation capabilities positions it as a leader in the data collaboration space,” the report adds.
The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market, and business execution in the short term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons. |
The LiveRamp Data Collaboration Platform powers data collaboration with an identity-powered, interoperable approach across identifiers, platforms, partners, and clouds. The LiveRamp Clean Room, which is part of our Live/Insights product portfolio, enables secure collaboration between brands, agencies, media owners, and data partners – within and across clouds – supporting the widest possible range of data collaboration use cases.
Why LiveRamp Was Named a Leader
The IDC MarketScape report positions LiveRamp in the Leaders Category, noting, “LiveRamp’s data clean room solution is a critical component of its comprehensive data collaboration platform that prioritizes privacy, interoperability, and ease of use.”
I believe that’s why top brands like ASICS, P&G, Hill’s Pet Nutrition, and The Hershey Company – and leading publishers like Snap, Roku, SiriusXM Media, and DIRECTV – trust the LiveRamp Clean Room to responsibly turn data collaboration into business results.
“With LiveRamp, we’ve increased the value of our important publisher relationships. The ability to safely and securely access and analyze more data has allowed us to better understand our customers and measure the true impact of our marketing activities,” says Joe Keating, Analytics Director at Hill’s Pet Nutrition. “It’s measurement-ready, which means we can skip time-consuming setup and get to actionable insights faster, helping us optimize reach and drive lower-funnel results more efficiently.”
Discover how Hill’s Pet Nutrition defines clean room outcomes and measures their progress in the RampUp 2025 session Beyond Measurement: Unlocking Cross-Media Intelligence that Powers Smarter Strategy.
Reach Audiences Everywhere with an Extensive Partner Network
As consumer journeys grow more complex and interconnected, we believe that the LiveRamp data collaboration network offers the unparalleled scale required to connect with shoppers today. LiveRamp empowers marketers with access to more than 1,000 partners including major publishers, retailers, platforms, and data providers – so they can reach the right audiences wherever they engage.
Since reach without results isn’t enough, LiveRamp makes it easy to measure cross-channel performance through our Cross-Media Intelligence solution, which offers a single, deduplicated view across screens and platforms.
“As we think about cross-media measurement, that’s critical to us understanding how we effectively reach those consumers and how we do that at the most efficient cost,” says Lana Rainer, NA Media & Analytics Insights Sr. Director at P&G, “It also helps us understand holistically, what is the 360 view of the consumer? Where and how are we reaching those consumers? How do we find the most effective points of reach?”
Collaborate with Integrity through Interoperable Architecture
As data governance pressure from consumers and regulators increases, I believe the LiveRamp Clean Room stands apart for its strict neutrality and interoperability – enabling collaboration on approved use cases without compromising transparency or trust.
“Built on a cloud-native architecture, LiveRamp clean rooms enable organizations to unify, analyze, optimize, and activate their data without exposing raw or personally identifiable information,” the IDC MarketScape notes.
LiveRamp supports responsible collaboration across any identifier or cloud platform – including AWS, Azure, GCP, Databricks, and Snowflake – helping teams protect their first-party data while unlocking performance insights at scale.
Get to Insights Faster with Tools Built for Everyone
Despite the growing adoption of clean rooms, many teams still face technical or legal complexity when getting started. That’s why I believe LiveRamp’s pre-built, templated insights and native activation make us the preferred choice for brands and publishers seeking to drive clean room results, fast.
“LiveRamp has incorporated the functionality of its 2024 acquisition of Habu, and continues to add use case-based functionality for less technical users,” the IDC MarketScape notes. From direct activation capabilities (enabling campaign execution with hundreds of partners directly from the clean room environment) to Quick Start Insights (standardized, ready-to-go reporting packages), LiveRamp helps marketers extract value from clean room investments in days, not months – no manual code-based query writing required. Built for speed and simplicity, this means faster value delivery, accelerated time to insights, and more efficient outcomes for brands and publishers alike.
Our customers are already seeing value from our templated Media Intelligence and Retail Intelligence offerings, but we’re just getting started. As demand grows for faster insights across verticals and use cases, LiveRamp is working to expand Quick Start Insights to serve new categories such as restaurant chains and travel and hospitality.
The Power of RampID
The LiveRamp Clean Room enables brands, agencies, publishers, platforms, and commerce media networks to collaborate in a neutral environment governed by agreed-upon use cases, access rules, and output permissions. Collaboration is powered by our RampID technology, which facilitates secure connectivity across partners and supports the responsible use of data throughout the ecosystem.
That said, RampID isn’t required. The LiveRamp Clean Room supports alternative identifiers – including hashed emails – ensuring flexibility for every customer. The Hershey Company, for example, uses the LiveRamp Clean Room to understand customer overlap and monitor holistic advertising performance across its portfolio of brands. The team uses their native identity solution to gather the insights they need to nimbly optimize campaigns and media spending, as well as leverage partner data sets to improve targeting. See how Hershey maximizes advertising investments and unlocks new opportunities with the LiveRamp Clean Room.
Choosing RampID unlocks greater efficiency, accuracy, and scale – especially when collaborating across multiple partners. As the industry’s most interoperable, durable identifier, RampID simplifies setup by eliminating the need to adjust identity parameters with each use case. Its broad adoption across the ecosystem makes it easier to align with more partners, scale collaboration quickly, and drive higher match rates. The result: more accurate, actionable insights and faster time to value for both brands and publishers.
“A great example of removing friction is leveraging RampID,” says Chris Cox, Head of Partnerships at Snap. “We can transact on RampID without sharing Snap customer data, without needing to receive advertiser data, and we can do that to further both measurement and targeting objectives. And we can take the RampID into the clean room now, and we can use it as a source of truth to ultimately collaborate.”
Your Guide to Choosing the Right Clean Room Solution
If you’re exploring clean rooms, the latest IDC MarketScape is a clear and unbiased view of the clean room landscape for advertising and marketing use cases – evaluating vendors based on real capabilities and strategic vision.
Whether you’re just getting started or looking to scale your data collaboration efforts, this report can help you make a more informed decision.