Digital advertising’s biggest challenge isn’t reaching the right audience anymore, it’s proving that campaigns can drive real business outcomes. Platforms may excel at delivering impressions, exposures, or clicks, but struggle to connect those metrics to real-world outcomes such as store visits, purchases, sales, or online actions. At the same time, data providers with valuable conversion data often require secure methods for sharing it to support privacy program requirements, which can make efficient data exchange with these platforms more challenging. The LiveRamp Data Collaboration Platform delivers exactly that comprehensive solution, transforming how conversion data flows from data providers to a platform’s Conversion API (CAPI), enabling platforms to more effectively prove campaign impact through measurable business outcomes.
Key takeaways
- The LiveRamp Data Collaboration Platform connects conversion data to a platform’s CAPIs for real-time campaign optimization
- RampID enables secure transmission of offline outcomes to online campaigns across dozens of online platforms
- CAPI integrations help platforms demonstrate measurable business outcomes, not just engagement metrics
Beyond metrics: The complete measurement infrastructure
The LiveRamp Data Collaboration Platform provides data owners the ability to securely connect conversion data to dozens of CAPIs across social, CTV, open web, mobile, tech platforms, and more, powered by RampID, the most durable, interoperable, and secure identifier for connecting data across the digital ecosystem.
- RampID-powered data collaboration creates the foundation for connecting offline outcomes to online campaigns. RampID resolves disparate conversion signals into unified customer views across digital, mobile, and CTV, enabling data owners to securely connect their valuable conversion data to platform optimization systems.
- CAPI integrations address platform needs for real business outcomes. As platforms increasingly adopt conversion programs to prove campaign effectiveness, LiveRamp enables data providers to connect purchase data, transaction records, and other conversion signals directly to optimization endpoints, helping platforms validate campaign impact on actual business outcomes.
- Secure measurement ensures responsible data collaboration throughout the process. LiveRamp’s approach supports customer privacy program requirements while enabling conversion data sharing, giving advertisers, data providers, and platforms confidence in their measurement collaborations.
Urban Science: Bringing automotive intelligence to campaign optimization
Urban Science exemplifies how data providers can maximize the value of their data through the LiveRamp Data Collaboration Platform. Sitting at the center of automotive intelligence, Urban Science, a leading automotive consultancy and technology firm, captures over 96% of new vehicle transaction data and 99% of Certified Pre-Owned sales in the US, providing the most complete picture of automotive purchase outcomes. However, having exceptional data only becomes valuable when platforms can use it to optimize and measure their campaigns.
The collaboration with LiveRamp enables Urban Science to connect their automotive transaction data directly to platforms with CAPIs. This means when automotive marketers run campaigns on platforms like Pinterest, Urban Science’s conversion data can flow through LiveRamp’s infrastructure to show which campaigns actually drove vehicle purchases and scheduled appointments – transforming campaign guesswork into data-driven optimization.
The business impact that drives growth
Through its collaboration with LiveRamp, Urban Science unlocks three powerful value drivers for both themselves and the platforms they work with: proven campaign effectiveness, real-time optimization, and premium data monetization.
- Proven campaign effectiveness transforms how platforms demonstrate value. Instead of relying on proxy metrics, platforms can now show direct connections between their campaigns and actual vehicle sales through Urban Science’s conversion data, enabling them to prove real business impact to automotive advertisers.
- Real-time optimization enables continuous campaign improvement. As Urban Science’s transaction data flows through LiveRamp to CAPIs, campaigns can be adjusted based on which audiences, creatives, and placements are actually driving desired actions – not just clicks or views.
- Premium data monetization creates new revenue streams for data providers. Urban Science’s valuable purchase signals become a strategic asset that helps platforms justify premium pricing while opening new collaboration opportunities across the digital ecosystem.
Proof in performance: The Pinterest success story
Urban Science’s work with LiveRamp demonstrates the power of conversion data collaboration in action. By connecting automotive transaction data to Pinterest’s Offline Conversion Upload through LiveRamp’s infrastructure, Mazda achieved a 43x return on ad spend and outperformed benchmarks for dealer hand-off actions by 30%. See how data collaboration drove measurable vehicle sales in Pinterest’s complete case study.
Why this approach matters now
This success validates that the right data collaboration infrastructure doesn’t just connect data – it enables data providers and platforms to collaborate more effectively to demonstrate real business outcomes. As privacy regulations reshape digital advertising and marketers demand greater accountability, collaborations like this point toward the future: secure platforms that connect conversion outcomes to campaign optimization in ways that drive sustained business growth.
For data providers evaluating their monetization strategy, the LiveRamp Data Collaboration Platform offers more than technical connections. It provides the comprehensive infrastructure needed to connect valuable conversion signals, helping prove campaign effectiveness while building measurable collaborations that drive sustained business growth.
Ready to transform your conversion data strategy? Contact a LiveRamp expert to discover how data collaboration can power measurable campaign impact.
