Marketing
Orchestrate marketing magic.
LiveRamp helps you build the foundation for an infinite number of superior customer experiences with cleaner datasets and turnkey campaign activation and measurement.
Access data from anywhere so it can be used everywhere
Back-end interoperability provides the flexibility to interact with different data sets across identity spaces, platforms, and marketplaces. Work with any platform or data provider of your choosing without lock-in.
- Portability provides easy transfer of datasets from one platform to another
- Standards allow for enhanced competitive compatibility and technological innovation
Manage data assets in a safe and secure way
Leverage advanced technologies and sophisticated processes to reduce data movement and mitigate the risk of re-identification. Our policies and commitment to privacy-by design principles provide you with continuous control over your customer data.
Move beyond data to actionable intelligence
LiveRamp offers hundreds of pre-built and API-based integrations with the most popular tools and widely-used publisher platforms. Easily turn your insights into action by enabling real-time data activation across marketing, analytics, customer service, and data management systems.
Measure and optimize data to deliver business outcomes
Find new customers and improve returns on advertising spend at scale by discovering new audience segments, unlocking new data-driven channels, and measuring campaign performance across platforms as well as offline and online channels.
Discover other solutions to
do more with data
Data Collaboration
LiveRamp's Safe Haven platform provides privacy-conscious and configurable collaboration across your organization and external partners to build audiences, activate data, and access actionable insights.
Data Marketplace
Enhance your strategy with easy access to safe, global, and trusted third-party data.
Identity Infrastructure
Take control of your first-party data assets and strengthen your customer profiles.
Retail Media Networks
Improve your ability to build partnerships and anticipate shopper needs.
Solutions built for your needs
Data Analytics
Uncover insights, prove impact.
LiveRamp helps you remove common barriers to data management and measurement to gain more valuable insights and make better decisions.
Information Security
Data protection that stays up to code.
LiveRamp’s platform is built with privacy and security in mind, and is used by global teams with the assurance that use cases enabled by LiveRamp are compliant with all major privacy legislation.
Privacy & Legal
Enable growth while minimizing risk.
LiveRamp’s platform is used by global teams with the assurance that the use cases we enable adhere to all major privacy regulations while promoting innovation.
Developers
Innovative APIs for all your needs.
Discover new ways to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes with LiveRamp’s APIs.
