Show me how I can improve
Select a category
with LiveRamp.
Here are a few use cases to get you started:
Upsell & Cross-Sell
Harness the power of data collaboration to identify customer segments most likely to spend more with you, and activate targeted messaging and promotions.
Use case inputs
- Advertising engagement data
- Audience data
- POS data
- Loyalty program data
- Website or app activity data
Next step to get started
Discover how to reach customers everywhere that matters with first-party data in LiveRamp's Guide to Data Activation
Get ebook
Ready to learn more?
Talk to an expert
Offline-Targeted Promotions
Increase the likelihood of purchase and engagement by delivering timely messaging and promotions to your ideal customers at the first moment of truth, through data collaboration with retail partners.
Use case inputs
- Demographic data
- Behavioral data
- Loyalty program data
- CRM data
- Visitation data
Next step to get started
Learn how Sky Zone doubles audience reach and gives business a big bounce
Read Case Study
Ready to learn more?
Talk to an expert
Customer Lifecycle Management
Quantify customer value and proactively engage and retain valuable customers with a more accurate, connected view of your customer.
Use case inputs
- Campaign engagement data
- Digital activity (browsing history, abandoned carts, etc.)
- POS and e-commerce data
- Loyalty program data
- Website or app activity data
- Competitor intent data
Next step to get started
Learn how Delta lands first-class customer experiences with data collaboration
Watch Discussion
Ready to learn more?
Talk to an expert
Partnership Value Analysis
Use shared data to quantify the value your brand has generated for partners and rapidly identify new opportunities to create more value.
Use case inputs
- Sell-in data
- Trade or partnership terms
- POS data
Next step to get started
Learn how Pinterest demonstrates business value and deepens brand partnerships with data collaboration
Read Case Study
Ready to learn more?
Talk to an expert
Promotions Optimization
Increase the profitability of offline and online promotions with richer understanding of true incrementality.
Use case inputs
- Product-level data (SKUs, pricing, margin, etc.)
- Promotion schedule
- POS data
- Loyalty program data
Next step to get started
Learn how Sky Zone doubles audience reach and gives business a big bounce
Read Case Study
Ready to learn more?
Talk to an expert
Advanced Promotions Optimization
Simulate future promotion performance based on past results by unifying disparate data assets.
Use case inputs
- Promotion schedule and details
- Cost data for past promotions
- POS data
Next step to get started
Learn how Delta lands first-class customer experiences with data collaboration
Watch Discussion
Ready to learn more?
Talk to an expert
Category Management
Optimize assortment, promotions, and pricing to better position products to your target customers, with data collaboration combining partner and third-party data for more robust insights.
Use case inputs
- Pricing data
- Promotion data
- Assortment data
- POS data
- Loyalty program data
- CRM data
Ready to learn more?
Talk to an expert
Campaign Performance and Simulation
Improve future campaign performance by connecting online and offline data to measure past performance and model the impact of new campaigns.
Use case inputs
- Campaign data
- POS data
- Loyalty program data
- DSP data
Next step to get started
Learn how the CVS Media Exchange powers advertiser success with a strong data foundation
Read Case Study
Ready to learn more?
Talk to an expert