In today’s fiercely competitive travel market, customer personalization can be the difference between a one-time passenger and long-lasting loyalty that takes your business to new heights. Creating personalized first-class experiences your customers crave begins with data—and connecting with customers wherever they spend time. With a connected data strategy, your organization can access more customer insights across internal and external ecosystems and explore new opportunities for engagement and innovation. In this fireside chat, learn how Delta is transforming its customer experience in the air and on the ground with omnichannel personalization driven by data collaboration.