Deepen customer relationships and drive sales by using data collaboration to deliver more relevant messages and personalized experiences across channels.
Use case inputs
Campaign data
POS/historical transaction data
Loyalty program data
Website or app activity data
Attribute data (demo, behavioral, lifestyle, etc.)
Next step to get started
Discover 5 new ways to create better customer experiences with data collaboration
Increase return on marketing investment with data collaboration that unlocks critical measurement capabilities and allows you to make more informed budget decisions across channels and customer segments.
Use case inputs
Campaign exposure data
POS data
Marketing data
3P consumer data
Website or app activity data
Next step to get started
Learn Hershey's recipe to improve advertising effectiveness
Multi-touch Attribution and Customer Journey Mapping
Develop a more sophisticated understanding of the value contribution of each touchpoint in the customer journey so you can invest your marketing budget where it has the greatest impact.
Use case inputs
Paid and owned campaign data
Website or app activity data
Social media data
POS data
Loyalty program data
Next step to get started
Learn how to optimize along the full customer journey with a unified identity
