Win Big on the Small Screen: Activating Your First-Party Data with Hyper-Targeted Content that Converts
RampUp 2025 Session
In a world of high consumer expectations and even higher privacy guardrails, successful brands are sharpening their targeting strategies. Shifting from broad demographics to nuanced attributes – and leading with compelling, personalized messages – unlocks smarter activation and better campaign outcomes.
In this panel discussion, panelists share actionable insights and real-world examples to refine your targeting strategy and improve reach, precision, and personalization. You’ll learn how to:
- Activate first-party data across film, linear, and CTV while delivering measurable ROI
- Balance precision and reach to optimize campaigns with the most accurate data
- Use clean rooms for privacy-conscious data collaboration that drives high-impact campaigns
In a world of high consumer expectations and even higher privacy guardrails, successful brands are sharpening their targeting strategies. Shifting from broad demographics to nuanced attributes – and leading with compelling, personalized messages – unlocks smarter activation and better campaign outcomes.
In this panel discussion, panelists share actionable insights and real-world examples to refine your targeting strategy and improve reach, precision, and personalization. You’ll learn how to:
- Activate first-party data across film, linear, and CTV while delivering measurable ROI
- Balance precision and reach to optimize campaigns with the most accurate data
- Use clean rooms for privacy-conscious data collaboration that drives high-impact campaigns
Speakers
