In a world of high consumer expectations and even higher privacy guardrails, successful brands are sharpening their targeting strategies. Shifting from broad demographics to nuanced attributes – and leading with compelling, personalized messages – unlocks smarter activation and better campaign outcomes.

In this panel discussion, panelists share actionable insights and real-world examples to refine your targeting strategy and improve reach, precision, and personalization. You’ll learn how to:

• Activate first-party data across film, linear, and CTV while delivering measurable ROI
• Balance precision and reach to optimize campaigns with the most accurate data
• Use clean rooms for privacy-conscious data collaboration that drives high-impact campaigns