Nearly 130 million Americans visit casinos annually, spending billions on-property. Yet most CPG and retail brands have never placed a bet on this captive, high-value audience as part of their media strategy.
Everyone wants to understand the customer journey, but companies can only see pieces of it on their own. Casinos know a guest’s play, spend, and loyalty behaviors. Retailers know basket size and shopping frequency. Consumer packaged goods (CPGs) know brand lift and campaign exposure. The problem is, each company can’t see the other’s hand, leaving value on the table.
Here’s how casino media networks turn fragmented plays into winning strategies for retailers and CPGs:
Key takeaways
- Expand campaign scale and incremental reach: 130M+ annual casino visitors represent an audience that’s difficult to capture through traditional retail media.
- Reach high-value spenders: Loyalty-tier data reveals big spenders with disposable income and premium tastes – the kind of customers every brand wants at their table.
- Entice guests with a purchase-ready mindset: Casino guests are already in “treat yourself” mode, making them more receptive to indulgent purchases and trial offers.
- Access precise targeting data: From high-rollers flying in for conventions to locals who play every weekend, casino media networks help brands bet smarter on who to reach.
At the end of the day, retailers, CPGs, and casinos are all playing for the same prize – sales and customer loyalty – but they need to pool their chips to win it all.
Why data silos hold back casino media networks
When it comes to customer data, each industry has an ace up their sleeve. Casinos track loyalty cards, hotel stays, and property spend. Retailers see UPC-level sales and shopper IDs. Meanwhile, CPGs have access to upper-funnel media impressions and mid-funnel engagement.
Individually, these insights are valuable. Together, they’re a royal flush. But to make collaboration possible, casino media networks need a trustworthy way to connect data across organizations.
The partnership play: How casinos, retailers, and CPGs can collaborate through media networks
Casinos, retailers, and CPGs already share overlapping customers – but to win big, they need a joint strategy. By stacking the deck with an identity solution and data collaboration, casino media networks can unlock:
Closed-loop measurement
Safely connecting data lets brands track the entire journey, from bet to basket. Casino media networks make this even more powerful by unlocking measurement across high-value digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more. For example, a premium spirits brand could identify casino guests who order top-shelf cocktails, serve them targeted ads throughout the property, and then measure whether those same guests purchased their brand from a retailer within 30 days – closing the loop on return on ad spend.
Smarter promotions and spend
Casino media network partners access insights for ad planning and optimization. A regional grocer could target casino loyalty members with exclusive offers, driving store traffic and measuring incremental basket lift among “casino-exposed” shoppers. Instead of gambling on generic campaigns, the grocer plays with the house advantage: casino data that delivers targeted reach and proven results.
Personalized experiences
Casinos can welcome guests not only by what they play, but with their favorite brands. Picture a slots regular who buys the same sports drink at their grocer is greeted with a free bottle on-property, rewarded with bonus loyalty points, and sent home with a coupon to restock. That’s a high-touch, high-reward, personalized moment that keeps customers coming back.
When casinos, retailers, and CPGs play as partners, the full customer view is on the table – from impression to purchase to repeat visitation – for the ultimate jackpot: loyalty.
Betting on the future of casino media networks and data collaboration
Consumers don’t think in silos. They see their travel, entertainment, and shopping experiences as one continuous journey – and they expect their favorite brands to be there at every stop. That means organizations across industries must join forces to deliver relevant offers, stronger measurement, and more rewarding experiences that keep customers all-in.
With LiveRamp’s Media Networks solutions, retailers, CPGs, and casinos can collaborate through privacy-first data partnerships to unlock new revenue, deepen loyalty, and turn every interaction, from jackpot to shopping cart, into a winning moment.
Ready to place your bet on customer loyalty? Reach out to our team.
