Deepen shopper intelligence
Upleveling your data strategy means you can expand your access to data and connect relevant data sources, whether that’s breaking down internal silos or partnering with third parties. Enhance your customer view to drive better decisions and improve reaction time.
Measure lifetime value and strengthen customer loyalty
Using shopping behavior more effectively to improve reach and drive better experiences will build long-term relationships and strengthen loyalty from high-value customers. Learn more about measuring marketing more effectively.
LiveRamp will be a critical accelerator of Carrefour’s transformation into an industry-leading data-driven retailer. We are excited by our partnership with LiveRamp, working together to deliver robust new consumer insights and capabilities to hundreds of our CPG partners on a global scale."
Executive Director E-Commerce, Data and Digital Transformation
Carrefour Group
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Collaborate with CPG partners
Leveraging a secure environment that allows you to maintain control over your data at all times gives you the freedom and flexibility to collaborate with more partners with more peace of mind.
The use of Carrefour Links has really helped us step change the way we work with Carrefour, enabling us to better uncover shopper insights and create demand through targeted activities. It allowed us to jointly grow our business.
Alan Jope, CEO, Unilever
