The Future of Data Collaboration in Retail

In an increasingly competitive marketplace, retailers face more demand for personalized experiences, in-store and online, and shortened time-to-value when cultivating partnerships.

LiveRamp improves a retailer's ability to anticipate shopper needs and build partnerships that unlock the value of data collaboration.

Next-generation technology that protects data, restricts its movement, and governs access and usage has become essential. Retailers who retain ownership and have clear control of their data at all times open up more possibilities, like increased revenue.

Deepen shopper intelligence

Upleveling your data strategy means you can expand your access to data and connect relevant data sources, whether that’s breaking down internal silos or partnering with third parties. Enhance your customer view to drive better decisions and improve reaction time.

Measure lifetime value and strengthen customer loyalty

Using shopping behavior more effectively to improve reach and drive better experiences will build long-term relationships and strengthen loyalty from high-value customers. Learn more about measuring marketing more effectively.

Collaborate with CPG partners

Leveraging a secure environment that allows you to maintain control over your data at all times gives you the freedom and flexibility to collaborate with more partners with more peace of mind.

Build an omnichannel retail media network that scales

Gain competitive advantage through media partnerships and retail advertising that can expand your cross-channel marketing and measurement while helping drive incremental revenue for your organization.

Watch LiveRamp at Carrefour Digital Day 2021


Retail Industry Resources


The 5 Minute Guide to Retail Media Networks


Retail Media in Action: The Path to Next-Generation Data Collaboration


Unlocking Data Collaboration to Achieve Retail Transformation: Our Journey with Carrefour

Data & Analytics

Ready to learn about how you can drive better business outcomes with data collaboration?