In an increasingly competitive marketplace, retailers face more demand for personalized experiences, in-store and online, and shortened time-to-value when cultivating partnerships.
Upleveling your data strategy means you can expand your access to data and connect relevant data sources, whether that’s breaking down internal silos or partnering with third parties. Enhance your customer view to drive better decisions and improve reaction time.
Using shopping behavior more effectively to improve reach and drive better experiences will build long-term relationships and strengthen loyalty from high-value customers. Learn more about measuring marketing more effectively.
Leveraging a secure environment that allows you to maintain control over your data at all times gives you the freedom and flexibility to collaborate with more partners with more peace of mind.
Gain competitive advantage through media partnerships and retail advertising that can expand your cross-channel marketing and measurement while helping drive incremental revenue for your organization.
LiveRamp will be a critical accelerator of Carrefour’s transformation into an industry-leading data-driven retailer. We are excited by our partnership with LiveRamp, working together to deliver robust new consumer insights and capabilities to hundreds of our CPG partners on a global scale.
The use of Carrefour Links has really helped us step change the way we work with Carrefour, enabling us to better uncover shopper insights and create demand through targeted activities. It allowed us to jointly grow our business.
Carrefour’s tools, world-class data governance, and media capability is enabling Kellogg’s to understand shoppers and consumers in our category better in order to meet their needs and deliver the right messaging at the right time, to drive repeat purchases, and grow the cereal category.