Advanced Data Connectivity for Hyper-Competitive CPGs
Consumer expectations are forcing CPG brands to deliver timely and relevant experiences across multiple touchpoints to create lasting loyalty and drive revenue.
Collaborate across the entire ecosystem
Leverage a secure environment for partnerships that accelerates growth, enabling your brand to access transaction data and gain rich insights, have a direct relationship with consumers, and drive delightful, privacy-safe customer experiences that are unified across platforms, screens, and channels. In this video, industry leaders from Nestle France, Giant Eagle, and Numberly, explain the power of retailer and CPG data collaboration to drive better customer experiences and how LiveRamp can help.
Increase reach and relevance across all touchpoints
Consumer behaviors are changing at lightning speed and personalization is key. Enhancing your customer view and shopping behavior will help increase your competitive advantage and drive more relevant experiences, better ROI, and customer loyalty. Scale your reach with media efficiency while reducing spend on third-party data licenses for targeting and measurement by 30% or more within 24 months.
Accelerate actionable insights and measure business outcomes
Access more granular and scaled transaction data, including at the SKU-level, to build proprietary customer insights and optimize your campaigns across the entire advertising ecosystem.