Improve Addressability with Seamless Identity Resolution
Resolve, Connect, and Activate Identity Everywhere
Unify and resolve customer identities across digital ecosystems.
Resolve identity conflicts and unify customer identities across platforms while maintaining trust and security.
Ensure identity interoperability with RampID.
Translate identifiers seamlessly across different identity spaces to drive better cross-platform activation using RampID, the industry’s most interoperable, durable identifier that connects consumer data and identifiers across the ecosystem.
Maximize reach and data-driven revenue opportunities in the cloud.
Reduce identity conflicts, improve match rates, and enable collaboration for stronger marketing performance and data monetization—optimized for cloud-based environments.
Learn more about LiveRamp identity capabilities in cloud environments:
NBCUnified audiences is our first-party data set, scaled to over 3,000 audiences. We know who watches The Office, if they watch it on Peacock or if they watch on one of our apps. We know who are fashionistas, who are tech enthusiasts. We’re able to anchor this data to an identity and create a holistic view of these households and individuals and how they interact with our brand.
Kaitie Coghlan / SVP, Data Product & Partnerships, NBCUniversal
In this video, watch Marton Kriszan, Product Manager for Cloud Embedded Identity at LiveRamp, show how LiveRamp’s deep integration with Google’s BigQuery unlocks data signals and helps optimize media spend and increase marketing agility.
For even more videos on how LiveRamp powers data collaboration and enhances personalization on Google Cloud, see this page.
Explore LiveRamp's Solutions in Action
Take a self-guided tour of the LiveRamp Data Collaboration Platform with our interactive demos.
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