LiveRamp for Google Cloud Platform
As a leading Google Cloud Partner, LiveRamp provides the essential connectivity to safely resolve and activate data in BigQuery, securely collaborate on new insights with key partners and signals, and deliver personalized campaigns across Google’s ecosystem and beyond for measurable business growth.
Unlock Your Customer Data on Google Cloud
Your customer data holds immense insight, but it’s often siloed across different services in Google Cloud. LiveRamp solves this challenge. Our platform connects your fragmented data directly within your own secure GCP project, creating a single, accurate view of your customer to power smarter analytics and personalization.
Native Integration, Maximum Control
LiveRamp integrates seamlessly with the Google Cloud services you already rely on, including BigQuery, Google Cloud Storage, and Ads Data Hub. We resolve your customer data into a single, secure ID – all without it ever leaving your project. This ensures you maintain maximum control and security while preparing your data for secure collaboration and activation across the marketing ecosystem.
Drive Better Business Outcomes
The result is a clear competitive advantage. With a complete customer view in BigQuery, you’ll boost marketing ROI, improve analytics, and measure campaign results with far greater accuracy. Power your AI and machine learning models with better, unified data to create exceptional customer experiences. LiveRamp on GCP helps you achieve better business outcomes while keeping full control of your data.
Accelerate Procurement through the GCP Marketplace
Streamline your procurement process and maximize your budget buying LiveRamp’s solutions directly through the GCP Marketplace.
Benefits of purchasing through the GCP Marketplace:
- Unified Billing: Simplify your financial processes with a single, consolidated bill from GCP for all your LiveRamp and GCP services.
- Faster Procurement Cycles: Accelerate your time-to-value by eliminating lengthy vendor onboarding and contract negotiations.
- Optimize Your Spending: Leverage your existing GCP committed spend to purchase LiveRamp solutions, freeing up budget and resources for other strategic initiatives.
We’re proud to announce LiveRamp as a 2024 Google Cloud Partner Award winner and recognize their achievements enabling customer success from the past year.
Common Marketing Use Cases for LiveRamp with GCP
Enhance Customer and Prospect Reach
Live/Identity directly embeds alongside Google Ads and Google ADH for easy, consistent audience engagement and measurement.
LiveRamp Activation APIs – along with activation within the LiveRamp Clean Room – provide person-centered and household-centered campaign connections to hundreds of additional media and measurement partners, enabling broad activation strategies across programmatic, social, walled garden, and TV/CTV destinations.
Optimize Cross-Channel Media on GCP
Live/Identity and Live/Insights portfolios consolidate complex media logs and performance reports with secure identifiers. Reveal data connections to accelerate cross-channel performance measurement, campaign incrementality, and journey-based affinities.
Analysts can easily discover additional insights using Google’s BigQuery, including customer segmentation, scoring, and personalization. Quickly create marketing reports with Google’s Looker Studio, a business intelligence service that makes it easy to create and share data visualizations.
Improve Partner Data Collaboration
LiveRamp’s secure identity translation creates optimized match keys for multi-partner data sets in Google Analytics Hub, supporting greater data connectivity and analytic accuracy from the enhanced match characteristics of Live/Identity technologies.
Accelerate Artificial Intelligence Modeling
Live/Identity consolidates behavioral signals with LiveRamp’s non-reversible secure identifiers. This accelerates the production of accurate and safe data sets for customer modeling and ensures Google’s Vertex AI and Generative AI solutions have the richest sources of inputs while adhering to customer data governance requirements.
Create Stronger Customer Identity Graphs with Enterprise IDs and BigQuery
LiveRamp’s Embedded Identity Resolution and Translation solutions produce unifying brand-specific enterprise IDs that enhance profile accuracy.
Live/Identity unifies both personal and device identifiers from LiveRamp’s industry-leading knowledge graph. LiveRamp’s native solutions process data within the client’s own GCP account using BigQuery SQL, supporting your brand’s own data governance policies.
Integrate Authenticated Audiences for Cross-Channel Addressability
LiveRamp ATS is a web-integrated solution that provides Live/Identity on authenticated event streams, improving addressability for your most important audiences and helping to connect personal brand engagement with media influence and top-of-funnel growth programs.
By integrating with Google Datastreams, marketers can create a scalable streaming data platform to understand real-time behaviors from a variety of sources such as website clickstreams, application logs, and social media feeds.
