As signal loss reshapes the marketing landscape due to evolving privacy regulations and reduced data access, marketers must innovate to maintain accurate measurement and optimization.

This panel discussion will feature marketers, data providers, publishers, and systems integrators who are innovating their businesses using a technology blueprint with LiveRamp embedded solutions and AWS native services to enable secure data integration, advanced analytics, and privacy-compliant customer insights.

Important topics to be covered include:

• The impact of signal loss and privacy changes on data strategies, especially in the healthcare and pharmaceutical industries.
• The role of first-party data augmentation, data science techniques, and AI to overcome signal loss
• The important shifts in data collection from the growth of Direct-to-Consumer (DTC) platforms, including the importance of addressable audiences and building trust through corporate campaigns
• Composable cloud solutions, integrated solutions (such as LiveRamp embedded identity), data quality monitoring, and staffing considerations to create better customer modeling, better marketing prediction and better content personalization.