Authenticated Traffic Solution (ATS) connects publisher and brand identity to shape media experiences and measure effectiveness.
Provides a privacy-first, PII authentication solution
Creates addressable audiences without third-party cookies or mobile identifiers
Enables reach and measurement on an encrypted, people-based identifier
More efficient cost metrics
Increase in video completion rate
The Opportunity for Publishers
Maximize ad revenue
Connect high-value users to demand
Regain control and choice
Resources for Publishers
The Opportunity for Brands
Build your data foundation
Marketers are investing in new ways to collect and connect first-party data so they can build stronger relationships with customers and drive personalized engagement. ATS connects authenticated data from owned programs and properties to power retargeting, audience building, insights, and attribution in a secure manner.
Engage your customer
ATS is the standard for marketers to coordinate and shape the customer journey in high-quality authenticated environments. By preserving addressability across browsers, apps, and CTV, ATS already unlocks valuable audiences on Safari, Firefox, and devices. Continue to buy directly with the DSP of your choice or via private marketplace deals with any of the top global SSPs
Understand the value of your investments
Tie ad exposures to conversion events—both online and offline—to determine performance for key KPIs. ATS allows you to capture consumer behavior across your owned and operated properties, as well as your omnichannel media buys. Every impression is measurable, so you can understand how your media investments deliver desired business outcomes.