Clean room, Campaign Optimization, Innovation Measurement, Media Optimization, Publishers + platforms, RampID
Audio advertising is evolving from static to strategic. In a complex media environment, advertisers need more than just listener reach – they need clarity, precision, and performance.
That’s why SiriusXM Media partnered with LiveRamp to launch the first clean room purpose-built for the audio market, helping brands engage listeners across satellite radio, streaming, podcasts, and beyond.
Discover how SiriusXM Media is spearheading addressable audio advertising that enables brands to:
- Scale campaigns without loss of reach with RampID, the industry’s most durable, interoperable identifier
- Enable secure data collaboration across partners using the LiveRamp Clean Room
- Uncover audience insights and performance metrics to optimize campaigns and improve ROI
The big thing that I'm excited about this year is all the clean room capabilities. A lot of our advertisers want to do data collaboration for targeting campaigns, measurement, or even analytics to understand what's happening with their digital and podcast buys. How do we stitch it all together? Clean rooms today are a great way to steer that environment so we can collaborate as an industry.
Jason Bauer / VP, Audience Data Operations, SXM Media
