CafeMedia, the seventh-largest digital property in the U.S. and the leader in ad management, and LiveRamp (NYSE: RAMP), the leading data collaboration platform, have partnered to enable marketers to use LiveRamp Safe Haven to securely connect with the millions of readers who visit CafeMedia’s more than 4,000 creators’ sites. The partnership expands CafeMedia’s work with LiveRamp’s Authenticated Traffic Solution (ATS) and unlocks a unique opportunity for marketers to access a safer, privacy-compliant targeting solution on the open web. Through the partnership, marketers can extend their reach by building better bespoke audiences and garnering stronger performance insights using Safe Haven collaboration for publishers.
“While marketers have long overinvested in walled gardens due to the capabilities and performance they offer, CafeMedia and LiveRamp now offer an alternate solution that can provide the same capabilities and performance with the diversified content of CafeMedia’s thousands of publishers,” said Travis Clinger, SVP, Activations & Addressability, LiveRamp. “Partnering with CafeMedia to unlock these use cases will help extend marketers’ performance across the open internet while promoting fairness and trust for publishers and consumers.”
“We’re excited to be the first to unlock a secure targeting solution that enables marketers access to the best, brand safe content on the open web,” said Paul Bannister, Chief Strategy Officer, CafeMedia. “This collaboration is a blueprint for the future of best-in-class data collaboration once third-party cookies ends and ensures marketers can continue to effectively reach their audiences and find new customers while also gaining access to CafeMedia’s incredible creators and publishers.”
LiveRamp Safe Haven is the privacy-first data collaboration platform of choice for the world’s most innovative companies. Its collaboration for publishers will enable marketers to safely and securely share an audience with a publisher to perform audience overlap analysis, look-a-like modeling, campaign attribution, and performance measurement. CafeMedia and the marketer fully control their data, the collaboration, and the subsequent activation.
CafeMedia’s mission is to build a creator-first future. We empower the world’s best creators to grow thriving businesses for the long term. Under our CafeMedia and AdThrive brands, we manage digital advertising sales, technology, and a growing number of services for more than 4,000 creators. We make it easy for them to focus on what they do best — produce great content.
Our passion and expertise have made us a leader in advertising and creator services. Today we rank as the seventh-largest digital property in the U.S. and #1 in Food, Home, and Lifestyle–with a reach of more than 195M monthly unique visitors in the U.S. alone.
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California with offices worldwide. Learn more at LiveRamp.com.