Be part of every step in your customer’s buying decision. Create a holistic view of consumers and reach them on a people-based level on all channels and devices.
Engage with customers individually through their buyer journey. Create meaningful customer experiences across all touch-points—both offline and online— while ensuring targeted, consistent messaging throughout.
LiveRamp enables an omnichannel view of your customers across digital and offline touch-points. Break down data silos by creating single identifiers to understand the role that every touch-point plays in the customer relationship to get a better return on your investment.
LiveRamp ties online and offline data into a single, persistent identifier to provide a clear, omnichannel view of the customer. Data providers, marketers, and platforms can trust that resolving data to an IdentityLink will improve marketer performance and data monetization with higher match rates.