Customer stories/Circana

How Circana and LiveRamp Empower Advertisers to Deliver High-Value Campaign Results

Discover how to prove marketing impact and results with data collaboration.

Client
Circana
Company Size
5,000-10,000 employees
Industry
Software & Technology
Solution
Cross-Media Measurement & Analytics
Collaborators
Use Cases

Consumer intelligence, Measurement, Overcoming signal loss, RampID

Highlights

Advertisers know that data is the only way to get a clear understanding of customers – but bringing together the right data can feel impossible. Circana, a leader in complexity of consumer behavior, partnered with LiveRamp to help advertisers connect more data in a simplified, privacy-enhanced way, helping brands:

  • Strengthen first-party data in the face of signal loss
  • Enable measurement that demonstrates performance results and ROAS
  • Connect data across the ecosystem with a durable, privacy-centric identifier

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Circana and LiveRamp have worked together to make Circana's deterministic data available within LiveRamp's data collaboration platform. With LiveRamp, the customers can use an ID that's unified and comprehensive.

Amruta Gupta / VP Data Distribution and Advanced TV, Circana

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Whats next?

Launch a new era of growth with data collaboration

Create deeper connections and greater brand value by connecting your data for better customer insights. The future is data collaboration.