AI-Powered Marketing

AI-powered marketing starts
with the trusted network.

The signals your AI needs to perform. The confidence you want to move fast with control. Securely connect and strengthen the data you need to fuel intelligent marketing that wins.

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This is what marketing looks like on
better data.

This is what marketing looks like on better data.

Better decisions from better data

Don’t let your agents act on half the picture. Connect your data with all your partners’ so every campaign decision and dollar spent is based on complete, trusted signals.

Whirlpool reached 5x more shoppers with personalized experiences and eliminated 200,000 duplicated records by connecting first-party data with trusted third-party signals.

Build Your Consumer Data Strategy

Move from idea to impact  — fast

Manual workflows don’t just slow you down, they hand your competition the advantage. Replace dashboard-hopping with AI-powered workflows your legal team trusts, so you can test more, move faster, and scale what works.

Pinterest, Albertsons Media Collective, and Mondelēz International achieved a 16% lift in sales and a 19% lift in buyers for the Triscuit brand through data collaboration.

Activate + Optimize Your Media

De-risk your AI innovation bets

Test and scale AI use cases with confidence, knowing governance is built in from the start. Your data stays where you want it, and your brand stays out of the headlines. Join the network trusted by 500+ leading brands and platforms.

Bayer achieved a 6% new-to-brand sales lift for Claritin by using LLM-powered custom AI audiences and secure identity resolution to reach net-new purchasers.

Experiment with Confidence

Better decisions from better data

Don’t let your agents act on half the picture. Connect your data with all your partners’ so every campaign decision and dollar spent is based on complete, trusted signals.

Whirlpool reached 5x more shoppers with personalized experiences and eliminated 200,000 duplicated records by connecting first-party data with trusted third-party signals.

Build Your Consumer Data Strategy

Move from idea to impact  — fast

Pinterest, Albertsons Media Collective, and Mondelēz International achieved a 16% lift in sales and a 19% lift in buyers for the Triscuit brand through data collaboration.

Activate + Optimize Your Media

De-risk your AI innovation bets

Bayer achieved a 6% new-to-brand sales lift for Claritin by using LLM-powered custom AI audiences and secure identity resolution to reach net-new purchasers.

Experiment with Confidence

“LiveRamp is helping us take ownership of our data. They’re not only helping us implement and execute, but to optimize and think differently about the customer experience. We’re really excited about what we’ve seen.”

Kellie Jones

Director, KitchenAid Small Appliances D2C & Digital Marketing

Whirlpool Corporation

“Consent is absolutely necessary for us and LiveRamp helps us facilitate that. We’re not going to compromise our data governance principles nor our value proposition – and absent the partnership with LiveRamp I don't think we’d be able to pull it off.”

Mark Williamson

AVP of Retail Media

Costco Wholesale

“LiveRamp enables us to collaborate with advertisers in ways where everybody is confident that their trust and safety needs are met.”

Lynne Kjolso

VP, Global Partnerships & Retail Media

Microsoft Advertising

“The LiveRamp partnership has been great for us. Having a partner who's trusted by advertisers, helping us bring data in, helping create data collaboration, and helping us deliver better performance for our advertisers is a benefit to the entire industry.”

Jon Whitticom

VP Product Ads

Netflix

“We can utilize first-party data in a trusted environment that enables us to think about how we bring those audiences to specific brands. LiveRamp is a really core component to the way we're thinking about our business.

Parbinder Dhariwal

VP and General Manager

CMX

Kellie Jones

Director, KitchenAid Small Appliances D2C & Digital Marketing

Whirlpool Corporation

"Consent is absolutely necessary for us and LiveRamp helps us facilitate that. We’re not going to compromise our data governance principles nor our value proposition – and absent the partnership with LiveRamp I don't think we’d be able to pull it off.”

Mark Williamson

AVP of Retail Media

Costco Wholesale

“LiveRamp enables us to collaborate with advertisers in ways where everybody is confident that their trust and safety needs are met.”

Lynne Kjolso

VP, Global Partnerships & Retail Media

Microsoft Advertising

Jon Whitticom

VP Product Ads

Netflix

Parbinder Dhariwal

VP and General Manager

CMX

Don’t just keep up with AI.
Lead with it.

How smart marketers are using agentic AI

Market at the speed of AI. Deliver results with credibility and control.

LiveRamp helps you fuel AI‑powered marketing that drives exponentially better performance – grounded in trust.

Execute smarter and faster

Replace manual, fragmented workflows with AI agents that run with uncompromising governance. Autonomously collaborate with any agent to execute your marketing briefs with new levels of efficiency and speed.

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Reach people across AI surfaces

Turn new AI surfaces into reachable media destinations. Make the emerging AI discovery landscape addressable and connected to every other media platform.

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Power AI with the right data, models, and agents

Discover, access, collaborate, and govern data, models, and agents for AI use cases. License third-party AI models and partner applications while keeping control over how your data is used.

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Operate on AI-ready workflows

Run AI-accelerated marketing workflows, governed end-to-end. LiveRamp is your one-stop shop to enhance data accuracy, access, connectivity, and collaboration, optimized for the pace of AI.

Learn more