Symphony Health, an ICON plc company, and LiveRamp: Scaling Reach and Measurement in a Fragmented Media Landscape

Navigating signal loss, data fragmentation, and cross-channel reach is now the operational standard in digital advertising. For data providers, tech platforms, and media providers, the focus has shifted from reacting to disruption to building resilient strategies that scale. 

The goal, however, remains the same: enable advertisers to reach high-value audiences across channels and confidently tie impressions to business outcomes.

To deliver on that promise, Symphony Health, an ICON plc company, continues to deepen its long-standing partnership with LiveRamp. By leveraging RampID – the industry’s most durable, interoperable, and secure identifier for connecting the ecosystem – Symphony Health is scaling premium audiences across advertising channels while strengthening performance and measurement.

Key takeaways

• Resilient identity infrastructure is essential in a signal-loss environment. Symphony Health uses RampID to maintain addressability and scale across fragmented channels.
  
  
• Interoperable identity drives both reach and measurement. By resolving to RampID, Symphony Health enables seamless activation and higher match rates across CTV, social, and the open web.
  
  
• Improved addressability translates directly to business outcomes. Higher match rates and better exposure data allow advertisers to confidently measure performance and ROI.

Scalable identity partnership built for interoperability

For years, Symphony Health has relied on LiveRamp’s identity infrastructure to bridge the gap between audience creation and downstream activation where advertisers buy media. This enduring integration enables Symphony Health to scale audiences across leading platforms while preserving accuracy – helping advertisers reach the right users at the right moments with messages that feel relevant and personalized. 

By resolving its data to RampID, Symphony Health provides advertisers with a secure, consistent identifier that maximizes audience fidelity across channels and devices.

Maximizing cross-channel reach and measurement with identity

Together, Symphony Health and LiveRamp help advertisers drive performance through two critical capabilities:

• Seamless activation across channels: Advertisers maximize reach by enabling seamless audience activation wherever customers spend time. Whether campaigns run on CTV, social platforms, or the open web, this integration minimizes the data loss typically associated with third-party activation – helping Symphony Health’s audiences deliver the scale advertisers expect.
• Measurement that connects exposure to outcomes: Reach alone isn’t enough without clear measurement. LiveRamp’s collaboration with Symphony Health delivers higher match rates on exposure data, connecting ad impressions to real-world outcomes. This allows advertisers to move beyond proxy metrics like clicks and confidently measure true return on ad spend generated by Symphony Health’s audiences.

“Our long-standing partnership with LiveRamp is central to how we deliver value to our clients. By leveraging this infrastructure, we aren’t just providing data – we’re providing high quality connectivity and addressability along with measurement confidence advertisers need to invest in today’s market.” – Paula Fullman, Vice President Consulting and Analytics at Symphony Health, an ICON plc company

Turning identity scale into business results

For Symphony Health, higher match rates translate directly into stronger results for clients. By improving addressability with LiveRamp, advertisers can activate the full depth of Symphony Health’s data and insights without sacrificing scale during execution.

Through continued innovation with LiveRamp, Symphony Health is delivering measurable impact:

• Match rate improvement: A 40% increase in match rates over time has enabled advertisers to recognize and reach 70-90% of users across devices and channels.
• Scale efficiency: Additional data sources coupled with improved addressability increased campaign scale by nearly 20%, ensuring Symphony Health’s premium segments outperform other data providers. In addition, capturing more exposure data increased campaign measurability, allowing for accurate campaign optimization.
• Outcome validation: This improved infrastructure is enabling Symphony Health to realize more precise ROI for our clients, which allows customers to improve their revenue – reinforcing the quality and value of Symphony Health’s addressable inventory.

Powering data resilience

The partnership between Symphony Health and LiveRamp is designed for long-term growth. By maintaining a flexible, interoperable identity framework, Symphony Health supports responsible data collaboration that can adapt to regulatory, technical, and ecosystem shifts. 

With LiveRamp, Symphony Health empowers advertisers and their partners to reach customers everywhere and drive performance that matters – today and looking toward the future of media. 

Ready to see how the partnership between Symphony Health’s data and LiveRamp’s identity resolution capabilities can drive measurable results? Connect with the Symphony Health team today to learn more.  

Symphony Health and LiveRamp FAQs

What role does identity play in overcoming signal loss?

Identity provides a durable way to connect audiences across channels, even as cookies and device signals decline.

How does RampID improve cross-channel advertising?

RampID acts as a consistent, secure identifier that enables audience activation and measurement across platforms and devices.

How do Symphony Health and LiveRamp help advertisers measure performance?

The partnership connects exposure data to real-world outcomes, allowing advertisers to move beyond proxy metrics and measure true ROAS.

Why are higher match rates important for advertisers?

Higher match rates increase addressability, campaign scale, and the ability to attribute outcomes accurately.

Is this approach responsible and aligned with data governance?

Yes. The partnership is built on interoperable, secure identity infrastructure designed to support responsible data collaboration and customer governance requirements.

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