LiveRamp Expands Across Travel, Gaming, and More: Scaling the Trusted Network for AI-Powered Marketing

Electronic Arts and Giphy among brands that joined the trusted data collaboration network

As AI and agentic workflows reshape the marketing landscape, the need for a trusted data foundation has never been higher. Over the past six months, LiveRamp has seen strong momentum with new clients across travel, gaming, retail, financial services, and more – alongside nine new partner integrations that further expanded the power and reach of the trusted LiveRamp network.

Why Global Brands are Joining the LiveRamp Data Collaboration Network

New additions, like Electronic Arts, underscore the strength and prestige of the brands choosing LiveRamp. At the same time, partner integrations with brands like Giphy highlight how LiveRamp is increasingly woven into the fabric of digital engagement and modern consumer expression. Together, these brands reflect why LiveRamp continues to be the partner of choice for organizations looking to collaborate responsibly in an AI-driven world.

Existing customers are already demonstrating what this looks like in practice. Comcast, for example, works with LiveRamp to deliver spot-on measurement for faster optimization and smarter spending, and to develop clean room collaborations for scaling high-quality audiences and performance outcomes. 

LiveRamp’s platform is democratizing data collaboration, bringing capabilities once reserved for the world’s largest enterprises to brands of all sizes. As LiveRamp’s network grows more diverse, it becomes more connected and valuable across every stage of planning, activation, and measurement. With LiveRamp, marketers can connect every signal, agent, surface, and channel throughout the end-to-end marketing lifecycle, fueling AI-powered marketing to drive peak performance.

How LiveRamp Powers AI Marketing and Agentic Workflows

Data collaboration is the foundation of AI. To reach its full potential, AI requires the right inputs: a unified, high-fidelity view across first-, second-, and third-party data. LiveRamp provides the essential infrastructure to drive results and transform workflows simultaneously, allowing businesses to move at the speed of AI without sacrificing trust.

As the industry moves toward agentic orchestration, where AI agents autonomously navigate partnerships and execute workflows, governance becomes the primary priority. LiveRamp provides the connectivity and controls required for these agents to operate securely and effectively at scale. 

How do you build an agentic AI marketing strategy? It requires balancing three core pillars: 

• Proven Identity: Anchoring data to RampID, the most durable, interoperable backbone for AI discovery. This ensures that as AI discovery surfaces evolve, your brand remains addressable and permission-based. 
• Secure Clean Rooms: Enabling responsible data collaboration to unlock new insights and models for AI-powered marketing.
• An AI-Ready Marketplace: A central hub with governed access to third-party data, models, and AI applications and agents needed to deploy AI powered by real-world, permissioned insights.

This is the network effect in action. By providing the identity, connectivity, and governance required for agentic orchestration, LiveRamp ensures your AI is rooted in a consistent customer view. This allows you to move past static reporting into real-time optimization. Instead of just measuring past results, LiveRamp enables AI to instantly deliver the recommended next steps to optimize active campaigns, creating more transparency and value for our 900+ global partners.

Discover how LiveRamp can help your business win in the age of AI. Reach us at info@liveramp.com.