Recently, we launched Cross-Media Intelligence, LiveRamp’s breakthrough measurement solution giving marketers a unified, deduplicated view of performance across their entire media mix. Since then, the response has been remarkable, from new partners and publishers coming on board to coverage at industry events like Cannes, and we’re seeing firsthand how this innovation is reshaping the way brands measure, optimize, and invest.
Early Wins from Our Clients
Since its launch, marketers have been quick to put Cross-Media Intelligence to work:
- A leading QSR brand moved from partner-by-partner reporting to full-funnel visibility, uncovering an 8% sales lift from cross-media exposure and more than $1M in underperforming spend to reinvest in smarter media.
- A national CPG brand shifted from siloed seasonal tracking to a unified ROI view, enabling reporting-informed optimizations that drove nearly 40% more video-driven sales and a step-change in year-over-year performance.
- A global hospitality brand discovered social’s unique incremental reach to millions of untapped households and revealed underdelivery to younger audiences – insights now guiding investment decisions and audience alignment.
What’s Driving the Excitement
At the enterprise level, Cross-Media Intelligence accelerates cross-channel insights without multiple integrations or complex data stitching. In addition, our open-sourced methodology gives business leaders trust in the metrics we produce because they are underpinned by the full LiveRamp identity spine instead of relying on survey or linear-only panel data. Brands now have confidence that they are making important decisions on representative datasets.
At the user level, planners and buyers get advanced reach and attribution insights without a large technical investment. Pre-built templates and flexible inputs make it easy to explore performance drivers across the largest social, streaming, CTV, linear TV and programmatic partners. You can view insights in our easy-to-use visualization tool or pull aggregated metrics into the BI tool of your choice.
Independent analysts are noticing this momentum, too. IDC recently spotlighted LiveRamp in their report, Connected Outcomes: Elevating Campaign Performance with Integrated Cross-Media Intelligence, highlighting how our approach helps brands unify data, prove outcomes, and drive smarter investments.
Background Context
From the start, one thing has been clear: brands want a faster, more accurate, and more transparent way to measure performance across channels.
As Joe Keating, Senior Analytics Director at Hill’s Pet Nutrition, puts it, “LiveRamp allows us to connect publisher data across our media plans – linear TV, CTV, and digital. It’s measurement-ready, which means we can skip time-consuming setup and get to actionable insights faster, helping us optimize reach and drive lower-funnel results more efficiently.”
This echoes a theme we hear consistently: marketers are eager to move beyond the operational drag of siloed measurement and toward deduplicated, cross-media insights that directly inform optimization and outcomes.
Unlike other platforms that either force you to bring your own data and build queries from scratch, or provide static reports without visibility into how they’re created, Cross-Media Intelligence offers the best of both worlds. We’ve done the heavy lifting: aligning the largest publishers and data providers around standardized templates for cross-publisher reach, frequency, lift, and attribution. That means brands can start pulling insights quickly, without a major resource lift.
Equally important, we’ve built transparency into the process. Powered by the LiveRamp Clean Room, Cross-Media Intelligence makes ready-to-go reporting accessible without heavy setup. Customers can log into their instance to inspect the actual code being run, review raw outputs, and download aggregated metrics for use in their own BI tools. Today, that means maximum explainability. Tomorrow, it means even more flexibility, as brands gain the ability to customize elements of measurement to better suit their business needs.
Looking Ahead
This is only the beginning. Cross-Media Intelligence is built on LiveRamp’s unmatched measurement expertise, the power of our Connectivity ID and cutting-edge clean room technology – and we’re committed to expanding its capabilities even further.
In the months ahead, we’re rolling out self-service tools that make it easier for teams to design and build measurement up front, including defining and customizing methodologies, before analyzing cross-media reporting and outputs. We’re also launching vertical-specific use cases and datasets tailored to industry needs. For example, CPGs will be able to tap into trusted third-party sales data to connect media exposure with in-store performance. And on the media coverage side, we’re expanding social media integrations to bring in additional platforms, strengthening the cross-media view for advertisers who need complete coverage.
LiveRamp has built the world’s most powerful data collaboration network and we’ll continue to bring the world’s largest publishers and data providers into our Cross-Media Intelligence solution, further expanding the reach, accuracy, and value of every measurement.