As the pharma community comes together in Philadelphia for Fierce Pharma Week, three themes will dominate the agenda: regulation shifts, omnichannel experiences, and AI. At LiveRamp, we believe these aren’t just buzzwords – they’re the building blocks for the next era in pharma marketing and collaboration.
This year, the conversations that happen at Fierce Pharma Week will define how we connect patients, providers, and pharma in ways that are more secure, more personalized, and ultimately, lead to better health outcomes. Here’s what’s possible in healthcare this year:
Turning regulatory pressure into strategic advantage
The scrutiny on direct-to-consumer advertising, PHI environments, and market access has increased. For many, regulation feels like a roadblock. For us, it’s the foundation of trust. By leaning into a responsible data collaboration platform, pharma marketers can navigate regulatory change with confidence and strengthen the bond between patients, providers, and brands.
Unlocking the full value of omnichannel
Pharma has made significant data investments, but silos across systems, teams, and channels limit many companies’ impact. By unifying marketing data across every touchpoint, healthcare advertisers can securely activate and measure rich patient insights to power connected, personalized experiences. The result? Better engagement, stronger relationships, and improved outcomes at scale.
Discover how AbbVie safely leverages LiveRamp to measure the impact of its advertising and unlocks a connected customer view.
AI as a bridge for collaboration
AI will take centerstage at Fierce Pharma Week – and for good reason. Beyond driving efficiency, AI’s real power is in fostering collaboration: surfacing new insights across clinical, commercial, and medical teams and securely bridging data between organizations. When paired with a trusted identity partner that safely connects patient insights, AI moves pharma from fragmented views to a shared, actionable understanding of patients and markets.
Learn how Eli Lilly partners with LiveRamp to create a connected, 360-degree customer view without third-party cookies.
Patient wins start here
Regulation shifts, omnichannel experiences, and AI are reshaping the future of pharma and healthcare marketing. LiveRamp is here to help the industry connect data responsibly, activate omnichannel strategies, and unlock AI-driven insights – all while keeping patient trust at the center. Because when we break down barriers and build trust, patients win.
Will you be at Fierce Pharma Week? Let’s talk.