Commerce media is quickly emerging as one of the most dynamic and transformative channels in advertising today. From entertainment and finance to travel and hospitality, a surge of new commerce media networks are emerging across industries and shifting ad spending patterns. With this shift, the opportunities for networks that can truly differentiate themselves have never been greater. Success demands innovation – strategic partnerships and cutting-edge technology that deliver sophisticated audience targeting and accountable performance for advertising partners.
These exciting advancements will take center stage at Cannes Lions 2025 this month, where the world’s leading creative minds and most innovative companies gather to shape the future of advertising. LiveRamp is thrilled to join this conversation alongside commerce media leaders from Chase Media Solutions, Uber Ads, PayPal Ads, CVS Media Exchange, Albertsons Media Collective, and others. As the trusted data collaboration partner to these media networks, LiveRamp is helping accelerate data-driven strategies that meet the evolving demands of the advertising ecosystem – putting customer experience at the heart of commerce media innovation.
Here’s a look at some of the things LiveRamp will be up to along the Croisette.
Commerce Media’s Next Chapter Panel
Continuing a compelling RampUp 2025 Keynote conversation, Vihan Sharma, Chief Revenue Officer at LiveRamp, will join a roundtable discussion exploring how brands can harness these platforms to maximize engagement and performance, while equipping marketers with the insights and strategies needed to prepare for the next wave of commerce media. He’ll be joined by Kristi Argyilan, Global Head of Advertising at Uber Advertising; Mark Grether, SVP and General Manager at PayPal Ads; and Parbinder Dhariwal, VP and General Manager at CVS Media Exchange.
The panel will dive into how brands can strategically integrate commerce media into their broader marketing strategies, covering the role of AI in enhancing product discovery through personalized experiences, as well as the importance of collaboration across the ecosystem to overcome industry fragmentation. Panelists will also offer a forward-looking perspective on the key trends set to shape the future of commerce media in 2025 and beyond.
If you are interested in attending, please register here.
Au Revoir, Cannes: One Last Cheers
LiveRamp is also partnering with Chase Media Solutions to host an exclusive midday celebration at La Terrasse du Gray. Designed for meaningful connection, lively conversation, and a toast to the future of commerce media, this event will bring together leaders and innovators who are shaping the next era of data-driven marketing.
Chase Media Solutions has emerged as a standout innovator in the commerce media space, redefining the possibilities within the industry. Chase connects brands with targeted audiences and delivers full-funnel visibility from awareness to conversion. LiveRamp supports Chase’s vision by facilitating the data collaboration necessary to scale with confidence, enabling marketers to connect with customers on Chase’s platform through secure first-party audience insights.
If you would like to join us, please request to attend here.
Your Next Step in Commerce Media Starts Here
We’re excited to be part of these moments – and many more – at Cannes Lions 2025. If you’ll be on the Croisette and are interested in connecting, we’d love to meet. You can reach out to us here to schedule time.
There’s a reason why 90% of the top media networks across industries choose to work with LiveRamp at every stage of their development, from early strategy to ongoing innovation. To learn how we can help power your next phase of growth in commerce media, contact us.