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Powering Intelligent, Safe Data Collaboration at Scale - in an AI Ecosystem

Artificial Intelligence
Data Collaboration
Matt Karasick
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October 1, 2025
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2 min read

One of the most important questions we ask ourselves when we build our products is: how do we help make marketing scale easier and faster, turning hours of activities into minutes? Our latest Data Collaboration Platform release does exactly that – bringing the power of AI out of the lab and into daily workflows, expanding where your data can perform. The outcomes are straightforward: plan faster, drive better results with less waste, and ultimately measure and prove ROI.

Describe It, See It, Activate It

Audience building should feel like a conversation, not a project plan. Now you can use natural language to describe who you want – e.g., loyal shoppers who love dogs and engaged with email – and instantly generate precise, multi-source segments across 1P, 2P, and 3P data. You can thoughtfully preview, tune, and activate.

We're continuing to enhance our products with AI to keep you moving. You can:

  • Get context-specific help and guidance exactly where you’re working.
  • Easily understand what data assets are available to you for segmentation.
  • Use natural language to turn raw or pre-segmented data into ready-to-activate audiences.
  • Discover high-value third-party audiences with AI-assisted search in our Data Marketplace.
  • Enforce governance and permissions across data types so your teams can move quickly and securely.

Prefer your own agents? Allow agents to orchestrate use cases with the benefit of LiveRamp identity, segmentation, activation, clean rooms, and measurement – under your governance policies. Think of it as a coordinated team at your fingertips, each specialist handling their part so you can stay focused on outcomes.

A Bigger, Smarter Network

Performance scales with reach, and at LiveRamp we’ve built the most powerful data collaboration network. And we’re not done, adding over 25 new destinations and integrations, extending our reach and deepening signal quality and measurement. Some highlights include:

  • Netflix Ads: Activate first-party segments via RampID across premium CTV inventory.
  • New AI-powered use cases: Take advantage of agentic buying and optimization with Chalice AI, Scope3, and SWYM. Or connect data and creative to AI search/chat experiences with Dappier. Or capture intent signals from customer service chats via Infobip and activate across the network.
  • More authenticated scale, globally: New partners across the U.S., Europe, LATAM, and APAC for our Authenticated Traffic Solution, ATS Direct, PAIR, and Google Curation.

This is about meeting your customers wherever they choose to engage – and learning from those moments, responsibly.

Why This Matters

AI is only as effective as the identity, permissions, and infrastructure supporting it. By combining trustworthy identity, governed collaboration, and the industry's most connected ecosystem, we're giving every marketer access to a coordinated team of digital specialists -- always on, compatible with data governance practices, and focused on business impact.

This release turns innovation into advantage: plan smarter, optimize faster, and prove results everywhere it counts – without extra lift.

Dig into the details in our press release and release notes to see what’s live today and what’s next.