TextNow Significantly Improves Mobile App Inventory Monetization with LiveRamp and InMobi
146% lift in eCPMs on iOS | 73% increase in fill rates on iOS
Improvement in eCPMs on iOS: lift for native ads
Improvement in eCPMs on iOS: lift for banners
Increase in Fill Rates on iOS: lift for banners
TextNow Sees an Uplift in Mobile App Inventory Monetization through Improved eCPMs and Fill Rates
Improvement in eCPMs on iOS
- 146% lift for native ads
- 35% lift for banners
Increase in Fill Rates on iOS
- 73% lift for banners
A 1.5x increase in eCPMs demonstrates TextNow’s ability to sell ad placements leveraging a people-based identifier at a higher competitive price. SImilarly, a 73% uplift in fill rates highlights the demand from marketers willing to bid more on TextNow’s addressable inventory.
Thus, authentications connected to a people-based identifier, such as RampID, are demonstrably more valuable and effective for mobile in-app publishers seeking to implement an alternative solution to device-based identifiers with InMobi and LiveRamp.