Visa Advertising Solutions, is a comprehensive suite of products that helps advertisers plan, target, and measure their digital advertising spend and performance. Visa Audiences can help you reach groups of buyers that are likely to spend, while Visa Ad Measurement can help you tie ad spend to sales.
Visa Ad Measurement uses LiveRamp’s IdentityLink to close the loop between online ads and actual spend behavior at scale– with the privacy protections you’d expect from Visa. Brands can now measure performance based on sales-based KPIs such as return on ad spend (ROAS), acquisition rate, new purchasers, and buy-through rate.
Available in the LiveRamp Data Store, Visa Audiences enables you to reach groups of purchasers using spend-based segments tied to LiveRamp’s IdentityLink. Select from more than 200 pre-built segments in dozens of merchant categories and find groups of buyers that are likely to spend.
Get in touch to learn how to get started with LiveRamp and Visa Advertising Solutions.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/
Case Study: Closing the Loop on Digital Ad Spend with Visa Ad