Visa Advertising Solutions, is a comprehensive suite of products that helps advertisers plan, target, and measure their digital advertising spend and performance. Visa Audiences can help you reach groups of buyers that are likely to spend, while Visa Ad Measurement can help you tie ad spend to sales.
Visa Ad Measurement uses LiveRamp’s IdentityLink to close the loop between online ads and actual spend behavior at scale– with the privacy protections you’d expect from Visa. Brands can now measure performance based on sales-based KPIs such as return on ad spend (ROAS), acquisition rate, new purchasers, and buy-through rate.
Available in the LiveRamp Data Store, Visa Audiences enables you to reach groups of purchasers using spend-based segments tied to LiveRamp’s IdentityLink. Select from more than 200 pre-built segments in dozens of merchant categories and find groups of buyers that are likely to spend.
Get in touch to learn how to get started with LiveRamp and Visa Advertising Solutions.
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