Our partnership with

VideoAmp

VideoAmp powers $10 billion in media spend by offering breakthrough media planning, measurement, and activation solutions that help advertisers leverage their first and third-party data to run cross-screen advertising campaigns. The rapidly growing software company helps advertisers go beyond limited age/gender audience planning and towards advanced in-market audience solutions across linear TV, connected TV / OTT and all digital video.

 

VideoAmp, working with LiveRamp, can match Smart TV and set-top box TV viewership data with people-based identifiers, or IdentityLinks. This creates the ultimate, privacy-protected data bridge joining the device graph of individuals in a household with that household’s TV viewership (both content and commercials). This provides a 360-degree view of consumer media behavior in the household, enables true cross-screen measurement, and empowers advertisers to break out of siloed media planning.

 

Get in touch to learn more about this partnership and how to step up your advanced TV strategy.

Categories
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Data Provider

TV

Region Served

US

Certification Level
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.

Select

Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/

Resources

News

B&C Article (2018): TV Viewership Audiences apply data across linear & digital

News

AdExchanger Article (2018): VideoAmp Offers TV Audience Segments Through LiveRamp

News

Media Post (2018): VideoAmp’s New Advanced TV Tool Maps Viewership

News

VideoAmp Introduces a New Automated Solution – Advanced Television (ATV) Ignite