VideoAmp is an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies.
Advertisers, agencies and media owners leverage our privacy-first suite of data and software solutions, and its integration with LiveRamp IdentityLink to gain a true deduplicated read of performance across linear TV, OTT, digital and walled garden media by connecting the dots between ad exposures, audiences and outcomes.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/
B&C Article (2018): TV Viewership Audiences apply data across linear & digital
AdExchanger Article (2018): VideoAmp Offers TV Audience Segments Through LiveRamp
Media Post (2018): VideoAmp’s New Advanced TV Tool Maps Viewership
VideoAmp Introduces a New Automated Solution – Advanced Television (ATV) Ignite