VideoAmp powers $10 billion in media spend by offering breakthrough media planning, measurement, and activation solutions that help advertisers leverage their first and third-party data to run cross-screen advertising campaigns. The rapidly growing software company helps advertisers go beyond limited age/gender audience planning and towards advanced in-market audience solutions across linear TV, connected TV / OTT and all digital video.
VideoAmp, working with LiveRamp, can match Smart TV and set-top box TV viewership data with people-based identifiers, or IdentityLinks. This creates the ultimate, privacy-protected data bridge joining the device graph of individuals in a household with that household’s TV viewership (both content and commercials). This provides a 360-degree view of consumer media behavior in the household, enables true cross-screen measurement, and empowers advertisers to break out of siloed media planning.
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iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.
B&C Article (2018): TV Viewership Audiences apply data across linear & digital
AdExchanger Article (2018): VideoAmp Offers TV Audience Segments Through LiveRamp
Media Post (2018): VideoAmp’s New Advanced TV Tool Maps Viewership
VideoAmp Introduces a New Automated Solution – Advanced Television (ATV) Ignite