Our partnership with

V12 Data

V12 Data maps offline demographic, lifestyle and purchase data into online audience segments at the individual and household level data for US-based consumers. Our data file includes Automotive, CPG, Movers, Demographics, Lifestyle, Consumer, B2B, Travel, Finance, Political, Ethnicity, Net Worth, Lifestage, and more. All data is sourced from self-reported and transactional data. V12 Data offers 12 distinct audience categories and 1,500+ segments to help clients reach the most relevant online audience for any campaign.

Categories
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.

Data Provider

Region Served

US

Certification Level
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.

Select

Partner Certification
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/

Resources

Video

#RampUp16: Connecting Touchpoints – Building a Single Customer View

News

9 Data‑Driven Quotes from #RampUp16

News

5 Questions with V12 Group’s CEO, Paul Chachko